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Senior Product Marketing Manager
2 months ago
We are seeking a seasoned Product Marketing Manager to join our AdRoll team, a division of NextRoll. As a key member of our marketing organization, you will play a critical role in driving the go-to-market strategy and execution for our ecommerce platform.
Key Responsibilities- Market Research and Analysis: Conduct in-depth research to gather market and customer insights, and develop a deep understanding of the needs of ecommerce marketers.
- Message Development: Craft compelling messaging, positioning, and narratives that address the needs of our target audience and highlight the differentiated value of our platform.
- Content Creation: Develop and manage the creation of customer-facing content and sales enablement materials to support revenue teams.
- Commercialization: Facilitate the commercialization of products and features, managing cross-functional GTM motions and ensuring teams are prepared with the information and resources needed to win in the market.
- Experience: 5+ years of total professional experience, with 3+ years of product marketing, management consulting, or equivalent experience in a software-as-a-service product.
- Ad-Tech Experience: 1+ year of experience in ad-tech, with a preference for connected TV and product lead growth experience.
- Data-Driven Approach: A data-driven approach to understanding customers, gauging product adoption, performance, and customer impact.
- Cross-Functional Experience: Experience managing cross-functional GTM commercialization processes, working with operations, product, revenue, and marketing organizations.
- Competitive Compensation: A competitive salary and equity package.
- Benefits: 100% employee coverage for medical, dental, and vision premiums, short and long-term disability benefits, basic life and AD&D insurance, and a 401K plan.
- Work-Life Balance: 4 weeks of paid time off and up to 12 weeks of paid family leave.
AdRoll is a marketing and advertising platform that helps ecommerce brands grow revenue and save time on one streamlined platform. Our platform's machine learning analyzes real-time advertising data to get customers buying. We help customers generate more than $246 billion in sales annually and have been used by over 140,000 brands since 2007.
