Senior Director of Digital Marketing Strategy
6 days ago
Pacira BioSciences, a leading provider of non-opioid pain management and regenerative health solutions, is seeking an experienced Senior Director to lead its digital marketing efforts.
Job OverviewThe Senior Director of Digital Marketing Strategy will be responsible for developing and executing a comprehensive digital strategy that drives business growth, improves customer engagement, and enhances brand awareness. This role will serve as a key partner to commercial and medical affairs leadership, providing expertise in data-driven digital marketing approaches.
Main Responsibilities- Develop and socialize the digital vision and strategy for commercial and medical affairs organizations
- Create frameworks and standards for local marketers to drive consistent customer experiences across channels and touchpoints
- Lead a team embedded in brands to set and execute overall digital strategies
- Co-create and drive customer experience strategies ensuring buy-in and alignment with corporate and brand strategies
- Build holistic relationships internally and externally to drive customer-centric cultures and partnerships
The Senior Director will oversee adherence to and execution of customer experience strategies, striving to deliver positive experiences across multiple touchpoints. This includes assessing the current state of advanced analytics and digital capabilities, defining the future state, and developing a roadmap to reach desired states in close collaboration with global teams.
Skills and Qualifications- 14+ years of related experience in the Pharma industry with proven multichannel marketing experiences
- 10+ years of people or project management experience
- Experience managing cross-functional teams and implementing programs and process improvements
- Deep knowledge and understanding of multichannel marketing principles
- Ability to think strategically and integrate multichannel engagement into business objectives and brand plans
$209,500 - $288,000 per year, depending on experience and qualifications.
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