Brand Marketing Specialist
1 month ago
Job Summary:
Innova Solutions is seeking a highly skilled Brand Marketing Specialist to join our team. As a Brand Marketing Specialist, you will be responsible for supporting the brand marketing strategies across our leading Baby Gear brands, including Graco and Baby Jogger, to build consumer demand and market share, grounded in deep consumer and market understanding.
Key Responsibilities:
- Support the annual brand planning process to create a fully integrated marketing plan and programming utilizing an entire omni-channel approach.
- Collect and analyze market and consumer data to support a category's innovation strategy or specific initiative.
- Articulate market or consumer trends as well as new technologies applicable to a brand or category with basic understanding of consumer needs.
- Assist in commercializing innovation projects to drive in-market success.
- Collaborate on sell story creation for customer-facing presentations to support new product launches.
Requirements:
- Four-year college degree.
- 1-2 years of marketing experience, ideally in brand management, channel management, or consumer insights for a CPG, durable, or professional products company.
- Ability to function as a business owner.
- Strong background in analytics preferred.
Benefits:
Innova Solutions offers benefits (based on eligibility) that include medical & pharmacy coverage, dental/vision insurance, 401(k), health saving account (HSA) and flexible spending account (FSA), life insurance, pet insurance, short-term and long-term disability, accident & critical illness coverage, pre-paid legal & ID theft protection, sick time, and other types of paid leaves (as required by law).
About Innova Solutions:
Founded in 1998 and headquartered in Atlanta, Georgia, Innova Solutions employs approximately 50,000 professionals worldwide and reports an annual revenue approaching $3 Billion. Through our global delivery centers across North America, Asia, and Europe, we deliver strategic technology and business transformation solutions to our clients, enabling them to operate as leaders within their fields.
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