Paid Media Specialist

3 weeks ago


San Diego, California, United States CourtAvenue Full time
About the Role

We are seeking a highly motivated Paid Media Coordinator to join our team at Modifly. As a Paid Media Coordinator, you will be responsible for developing and executing campaign strategies, funnel builds, and ongoing optimizations within the ads platforms. You will also work closely with Paid Media Managers within accounts to ensure successful campaign launches and media reporting.

Key Responsibilities
  • Develop and execute campaign strategies, funnel builds, and ongoing optimizations within the ads platforms.
  • Work closely with Paid Media Managers within accounts to ensure successful campaign launches and media reporting.
  • Support the paid media team on larger accounts through launches, media reporting, and insights gathering.
  • Collaborate with our in-house creative team to formulate strategic media plans and ideas for clients.
  • Analyze data and identify performance trends to inform campaign optimization.
Requirements
  • 1-2+ years of Paid Media advertising experience.
  • B2C and B2B advertising experience preferred.
  • Google Ads certification and Meta Blueprint preferred.
  • Shopify / eComm experience preferred.
  • Strong attention to detail and time management skills.
  • Self-starter who thrives in a fast-paced environment.
  • Proactive, organized, and able to work autonomously.
  • Strong understanding of the online advertising industry and social media landscape.
  • Experience with analyzing paid media results and finding data insights for external reporting.
About Modifly

Modifly is a diverse team of strategists, media buyers, creatives, operations, account, and data collaborators spread out across the United States. We harness the powers of modern media to build connections between brands and consumers for the purpose of driving revenue and growth. We start by listening, learning, and collecting information, then build out a customized plan with design meaningful content and artfully manage its distribution. The result is data-driven, creative campaigns broadcast over modern media channels that create deep consumer relationships while delivering measurable insights into the impact on your brand's performance.


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