Influencer Marketing Specialist

2 weeks ago

Los Angeles, California, United States Future Publishing Full time
Job Overview

Future Publishing is in search of a driven, detail-oriented, and innovative Influencer Marketing Specialist. In this pivotal role, you will be instrumental in crafting and implementing influencer marketing strategies across our diverse range of brands. Your primary responsibilities will include identifying and nurturing relationships with key influencers across various sectors, as well as coordinating content creation and distribution efforts.

Key Responsibilities:

  • Support the execution of sponsored content initiatives involving influencers across Future's extensive portfolio, including tasks such as talent sourcing, outreach, negotiations, briefing, asset collection, and post-campaign evaluations.
  • Create and maintain influencer lists tailored to specific niches (e.g., fashion, beauty) and sectors (e.g., gaming, technology).
  • Facilitate talent contracts and negotiations with meticulous attention to detail.
  • Collaborate with the Branded Content team to develop tailored creative briefs that align the influencer's unique style with the brand's objectives.
  • Monitor multiple timelines and budgets to ensure campaigns remain on schedule and within financial parameters.
  • Work cross-functionally with various marketing teams to streamline content approvals and provide regular updates to internal stakeholders.
  • Assist in analyzing and reporting performance metrics throughout campaigns to enhance effectiveness.
  • Contribute to the creation of comprehensive campaign wrap reports utilizing CreatorIQ.
  • Compile insights and share best practices across teams to maximize campaign success.
  • Establish and maintain strong relationships with influencers and their representatives on behalf of Future.
  • Assist in curating and briefing talent options for user-generated content (UGC) editorial initiatives.
  • Support the development of influencer strategies in response to requests for proposals (RFPs) and proactive opportunities, including pricing, scope of work, and exclusivity considerations to meet campaign objectives.
  • Perform additional tasks as required by the team.

Preferred Qualifications:

  • A minimum of 2 years of experience in influencer marketing or a related field.
  • Strong understanding of the gaming, entertainment, and technology sectors.
  • Exceptional communication and relationship-building abilities.
  • Creative thinking skills to devise innovative influencer marketing strategies.
  • Experience in managing influencer campaigns, including influencer identification, rate negotiations, and content coordination.
  • Proficiency in data analysis and reporting.
  • Ability to work both independently and collaboratively in a dynamic environment.

Benefits:

We offer a range of attractive benefits to our employees, including opportunities for professional development through qualifications, exposure to exciting business projects, and informal learning sessions hosted by colleagues. Our culture emphasizes support and success for all team members. Additional benefits include a 401k match and comprehensive health insurance options, including medical, dental, and vision coverage.

Moreover, we provide unlimited vacation days, trusting you to manage your workload effectively, and offer participation in our profit-sharing bonus scheme, where all employees may benefit if performance targets are met.

About Future Publishing:

Future Publishing is a dynamic organization with over 3000 employees across more than 250 brands, reaching 400 million individuals globally through various platforms, including websites, events, and publications. We are committed to fostering a diverse and inclusive workplace, ensuring our recruitment processes are free from bias and our environment is respectful of all backgrounds and beliefs.

Inclusion and Diversity:

We are dedicated to promoting diversity and inclusion in all aspects of our operations. We welcome applicants from all backgrounds and strive to create a workplace that is positive, inclusive, and free from discrimination.

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