Senior Influencer Marketing Lead

2 weeks ago

Los Angeles, California, United States boohoo group Full time
Job Overview

Your Team

At Boohoo Group, we are committed to promoting love, equality, and acceptance through our platform, ensuring that everyone feels represented and valued. Our mission is to empower our customers to express their individuality and confidence through fashion.

In this role, you will take charge of developing and enhancing the Influencer marketing strategy for the US market. Collaborating closely with the broader influencer marketing team, you will be responsible for establishing significant influencer and VIP partnerships while managing external agencies to boost brand visibility. Additionally, you will lead a team of marketing professionals, guiding them in their responsibilities to ensure the effective execution of our strategies.

Key Responsibilities

  • Oversee the development of the US influencer marketing strategy from our main office.
  • Collaborate with senior marketing leaders to cultivate essential influencer and VIP relationships while managing external agencies to enhance brand awareness.
  • Serve as the primary contact for the influencer team across key US markets.
  • Align US influencer marketing initiatives with the global marketing strategy.
  • Manage influencer outreach efforts, ensuring adherence to the overall marketing budget and maintaining accurate financial records.
  • Develop a VIP strategy to secure brand ambassador partnerships, expanding our network of agents and managers.
  • Plan and execute the US events calendar, responding to market trends and suggesting opportunities for engagement.
  • Oversee the budget for influencer samples, ensuring accurate monthly reporting.
  • Manage the Student Ambassador program and external tracking systems.
  • Work with the social media team to devise strategies that support product launches.
  • Assist the creative team in coordinating US-based talent campaigns, including ambassador photoshoots and promotional videos.
  • Provide regular insights to senior management regarding market trends and performance metrics.
  • Report on key performance indicators related to influencer and event expenditures on a weekly, monthly, and quarterly basis.
  • Lead, mentor, and develop a team of marketing executives, ensuring clarity in roles and responsibilities.
  • Communicate progress and actions to senior management regularly, ensuring alignment across teams.

Working with Us

To thrive in this environment, you must enjoy a fast-paced atmosphere. Adaptability and agility are essential as we continuously evolve. We encourage innovation and welcome new ideas, empowering our team members to take ownership of their growth and development.

Qualifications

  • Proven experience in a senior influencer marketing role.
  • Demonstrated ability to manage and lead a team.
  • Strong understanding of influencer marketing dynamics with an extensive network.
  • Excellent written and verbal communication skills.
  • Highly organized with the ability to manage multiple projects simultaneously.
  • Effective time management and prioritization skills.
  • Strong negotiation and communication abilities.
  • Positive mindset and innovative thinker.
  • Confidence in presenting to senior management.

Why Join Us

  • Generous employee discount on all Boohoo Group brands.
  • Flexible working hours with options for early finishes.
  • Discretionary bonus opportunities.
  • Comprehensive medical, dental, and vision insurance.
  • 401K retirement plan.
  • Paid vacation and sick leave.
  • Flexible work-from-home arrangements.
  • Engaging team events and activities throughout the year.
  • Support for learning and professional development.
  • Inclusive workplace culture that values diversity.

Equal Opportunities

Boohoo Group is proud to be an equal opportunity employer, committed to creating an inclusive environment for all employees. We believe that diverse perspectives strengthen our team and enhance our success.

Reasonable Adjustments

We strive to ensure that everyone has the opportunity to perform at their best. If you require any reasonable adjustments during the application process or while working with us, please let our team know.

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