Influencer Marketing Specialist

2 weeks ago

Los Angeles, California, United States gamigo AG Full time

gamigo AG is on the lookout for a dedicated and innovative Influencer Marketing Associate. In this pivotal role, you will be instrumental in crafting and implementing influencer marketing strategies across our diverse range of brands. Your primary focus will be on identifying and nurturing relationships with key influencers across various sectors, as well as coordinating the creation and dissemination of engaging content.

As part of your responsibilities, you will work closely with the Integrated Marketing Manager and collaborate with broader marketing teams to ensure the seamless execution of influencer campaigns. This includes conducting thorough research to pinpoint influencers that align with our target demographics, negotiating contracts, and overseeing the comprehensive execution of marketing initiatives.

The ideal candidate will possess a strong enthusiasm for influencer marketing, exhibit meticulous attention to detail, and demonstrate exceptional communication and relationship management skills. Prior experience in managing influencer campaigns, conducting data analysis, and staying abreast of industry developments is highly advantageous.

Key Responsibilities:
  • Support the execution of sponsored content initiatives involving influencers across gamigo's brand portfolio, including sourcing talent, outreach, negotiations, briefing, asset collection, and post-campaign evaluation.
  • Create and maintain influencer lists across various niches (e.g., gaming, tech) and sectors.
  • Assist in the precise execution of talent contracts and negotiations.
  • Collaborate with the Branded Content team to develop tailored creative briefs that align influencer characteristics with brand objectives.
  • Monitor multiple timelines and budgets to ensure campaigns are executed on schedule and within financial parameters.
  • Work cross-functionally with different marketing teams to facilitate content approvals and provide regular updates on campaign status.
  • Assist in analyzing and reporting performance metrics during campaigns to enhance effectiveness.
  • Help compile comprehensive campaign wrap reports utilizing CreatorIQ.
  • Share insights and best practices across teams to maximize campaign success.
  • Establish and maintain relationships with influencers and their representatives on behalf of gamigo.
  • Assist in curating and briefing talent options for user-generated content.
  • Eventually support the development of influencer strategies in response to requests for proposals and proactive opportunities.
  • Perform additional tasks as required by the team.
Preferred Qualifications:
  • A minimum of 2 years of experience in influencer marketing or a related field.
  • Strong understanding of the gaming, entertainment, and technology sectors.
  • Excellent communication and relationship-building abilities.
  • Creative thinking skills with the ability to devise innovative influencer marketing strategies.
  • Experience in managing influencer campaigns, including influencer identification, rate negotiation, and content coordination.
  • Proficiency in data analysis and reporting.
  • Ability to work both independently and collaboratively in a dynamic environment.
Benefits:

At gamigo AG, we offer a range of attractive benefits to our employees. We provide ample opportunities for professional growth and development, whether through formal qualifications, exposure to exciting business projects, or informal learning sessions hosted by colleagues. Our workplace culture emphasizes care for our employees and their success. With diverse roles available, you will have the chance to expand your skill set and gain varied experiences.

Additional benefits include a 401k match and comprehensive health insurance options, including medical, dental, and vision coverage.

Moreover, we offer unlimited vacation days, trusting you to manage your workload effectively, along with the opportunity to participate in our profit-sharing bonus scheme, rewarding all employees when performance targets are met.

Company Overview:

gamigo AG is a dynamic organization with a diverse team of professionals dedicated to engaging millions of users globally through innovative gaming experiences. We are committed to fostering an inclusive and diverse workplace where every employee is valued and respected.

We are an equal opportunity employer and promote diversity and inclusion in all aspects of our operations.

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