Marketing Strategy Director

1 week ago


Raleigh, North Carolina, United States Aquent Full time
Marketing Strategy Manager

Aquent is seeking a Marketing Strategy Manager to join their Front Store Marketing team. This role will contribute to the development of marketing solutions and campaigns with a concentration in the Price Value initiative in the Raleigh-Durham market.

Key Responsibilities:
  • Develops marketing strategy by studying economic indicators, identifying customers and their current and future needs, and monitoring the competition.
  • Provides information and commentary pertinent to campaign, recommends options and courses of action, and implements directives.
  • Helps develop, execute, and monitor marketing programs; boots-on-the-ground promotional support for marketing plans and programs.
  • Provides short- and long-term market forecasts and reports by directing market research collection, analysis, and interpretation of market data.
  • Contributes to team effort by fostering ideas targeting the demographic data of the target audience.
Requirements:
  • Experience with product launches or integrated marketing campaigns.
  • Working knowledge of market research, surveys, and data analytics.
  • Highly detail-oriented, self-starter, independent worker with critical thinking skills.
  • Ability to communicate effectively at all levels, build relationships, and lead cross-functional teams.
  • Strong PC knowledge including Microsoft Word, Excel, and PowerPoint.
  • 2-5 years previous work experience in Marketing or related field.
  • Deep knowledge of the Raleigh, NC market.
  • Bachelor's degree in Business, Marketing, Finance, or related field preferred.
About Aquent:

Aquent Talent connects the best talent in marketing, creative, and design with the world's biggest brands. Our eligible talent get access to amazing benefits like subsidized health, vision, and dental plans, paid sick leave, and retirement plans with a match.

We're an equal-opportunity employer and evaluate qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, and other legally protected characteristics.



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