Media Supervisor, Paid Search Specialist

3 days ago

Raleigh, North Carolina, United States VisionPoint Marketing Full time

About the Role

VisionPoint Marketing, a Google Premier Partner, is a full-service marketing agency that specializes in higher education marketing. We partner with colleges and universities across the country to help them achieve their marketing and enrollment goals.

Our portfolio features a range of award-winning campaigns and projects that we showcase at national conferences every year.

We are seeking a skilled integrated marketer with experience in digital media, focusing on paid search, to join our team as a Media Supervisor.

The Media Supervisor will oversee the execution of tactical media plans for our higher education clients' campaigns.

The successful candidate will have a deep understanding of digital strategies and experience executing complex campaigns across various advertising channels, including TV/Radio planning, OOH, Programmatic, Search, and Social.

Key Responsibilities

  • Provide support, review, and quality assurance on campaigns managed by channel specialists.
  • Solidify and improve the team's ad operations, identifying, implementing, and documenting systems and process/workflow improvements for paid search campaigns.
  • Ensure efficient campaign trafficking, set-up, and delivery across various digital advertising platforms.
  • Collaborate with Strategists, Account Directors, and Director of Media in the development of digital marketing strategies, plans, and reports for VisionPoint's clients.
  • Execute marketing across all digital marketing channels, including Programmatic, SEM, and Social.
  • Consult with Analysts to plan, implement tracking, and manage marketing metrics within web analytics interfaces to produce reports and consult with clients.
  • Provide strategic guidance and subject matter expertise in developing effective, accurate media plans and supporting campaign documentation.
  • Act as a point of contact for our media vendors and partners.
  • Attend all media-related client presentations for your team's assigned clients, acting as the senior level subject matter expert on the account.
  • Utilize a full suite of platform reporting tools and Google Analytics to interpret and act on performance, with support from VisionPoint's Analytics team.

Requirements

  • 5+ years of experience in an integrated campaign management role.
  • Process-oriented with strong attention to detail and follow-through.
  • Strong understanding of Google Analytics and digital marketing metrics, with the ability to analyze and interpret data to inform strategic decisions.
  • Must have (or get within 90 days) Google Ads and Google Analytics certifications.
  • Strong verbal, written, and interpersonal skills and comfortability representing the agency to external stakeholders for presentations and problem-solving.
  • Ability to motivate and manage others to achieve measurable goals.
  • Thirst for knowledge and passion to learn and grow in your area of expertise.
  • Sense of ownership and accountability to the goals, the client, and the team.
  • Willingness to actively contribute to VisionPoint's culture and embody our values.

About VisionPoint Marketing

We believe that a strong culture is as much a valued benefit as health insurance, PTO, and 401k. That's why it's essential to us that future team members connect with - and contribute to - our culture.

We believe in the work we do, we support each other, we work hard, and we like to have a bit of fun too.

When it comes right down to it, happy and fulfilled team members produce better work, and better work is what drives us every day.

VisionPoint Marketing fully subscribes to the principles of Equal Employment Opportunity.

It is our policy to provide employment, compensation, and other benefits related to employment based on qualifications, without regard to race, color, religion, national origin, age, sex, veteran status, genetic information, disability, or any other basis prohibited by federal, state, or local law.

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