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Performance Marketing Director
2 months ago
The Director of Performance Marketing will be responsible for driving profitable growth across all channels, including wholesale, digital, retail, and marketplace. This role requires a data-driven candidate with a proven track record of implementing successful omni-channel growth strategies.
Key Responsibilities- Manage a multi-million dollar performance marketing spend, ensuring strict cost per acquisition targets are met.
- Optimize media mix through a test and learn approach, staying at the forefront of all acquisition opportunities.
- Lead the digital agency, challenging them to deliver best-in-class acquisition strategies.
- Partner with the retention marketing team to drive loyalty among new recruits, meeting strict repeat rate targets.
- Collaborate with trading channels to deliver excellent customer journeys, focused on driving conversion.
- Guide product development teams on acquisition goals, producing insightful analysis to support future buying decisions.
- Continuously monitor LTVs, fine-tuning customer acquisition strategies as categories and assortment grow within the brand.
- Own strategy for performance creative, partnering with brand and creative teams to produce tailored collateral.
- Partner with marketing on campaign briefs, driving integrated results and collaborating with site, creative, product, marketing, and data analytics teams.
- Manage current performance goals and strategize long-term plans to drive brand awareness, executing best-in-class marketing campaigns to fuel business growth.
- Keep data at the center of everything, focusing on capturing and producing information to support profitable growth ambitions.
- Oversee and drive the evaluation, implementation, and management of marketing technology systems.
- Lead with a test and learn approach, ensuring a forward-thinking approach to performance marketing.
- Lead and mentor a high-performing team to achieve strategic goals and objectives.
- 8+ years of experience in performance marketing, with 3+ years of managing others.
- Experience managing an annual performance marketing budget.
- Proven track record of setting and hitting key growth targets.
- Advanced understanding of all digital marketing channels.
- Advanced knowledge of web analytics tools, such as GA4.
- Excellent analytical, organizational, and time management skills.
- Strong attention to detail and the passion to work quickly and efficiently in a fast-paced environment.
- Strong collaboration cross-functionally, especially with brand marketing and creative teams.
- Strategic thinker with the ability to develop long-term plans and execute them effectively.
- Able to work under pressure and meet deadlines.
- Direct-to-consumer experience required.
- Apparel experience preferred.
- Access to benefits, including medical, dental, vision, and commuter benefits.
- 401K.
- Employee Assistance Program.
- Paid Time Off.
- Generous Holiday Schedule.
- Flexible schedule and work-from-home days.
- Company incentive plan.
- Parental Leave.
- Generous employee discount plus allotments.