Beverage Insights and Shopper Marketing Director
3 weeks ago
Role Overview:
The Director of Beverage Insights and Shopper Marketing will provide National Beverage with information, insights, and formal communication skills regarding industry trends, customers, markets, consumers, competitors, and performance metrics to support senior management decisions regarding marketing, sales, operations, and financial activities.
Key Responsibilities:
- Manage, analyze, and interpret key industry metrics utilizing various sources of information including syndicated scan data, consumer demographics, advertising and promotional reports, beverage industry reports, customer information, and industry reports.
- Design, create, and provide the organization with 'best-in-class' presentations to support sales and all customer selling efforts.
- Work closely with senior sales leadership teams to provide compelling sales and marketing information to support sales efforts in growing the business and relationships with company customers, distributors, and suppliers.
- Create, design, distribute, and participate in quarterly sales meeting templates to review budgets, sales results, programs, and 'state-of-the business' presentations.
- Act as a liaison between sales and marketing functions by building personal relationships and providing information and research support among all key positions within sales.
- Assist in the roll-out of new products by providing insightful industry facts or trends to support the marketing introduction and rationale with customers.
- Support the Business Intelligence team, who is responsible for all insightful business analysis and relevant research services and/or supplier contracts.
- Utilize research services to monitor and measure all key consumer purchase data.
- Retailer Top-to-Top Business Reviews, Fact-Based Approach and Knowledge, Retailer Profiles and Industry Players, Travel Required.
Requirements:
- Advanced technical and knowledgeable software experience on Microsoft's Office Platforms: PowerPoint, Excel, Word, Office, and Teams.
- Articulate communicator, effective speaker, confident messenger.
Company Overview:
National Beverage is a leading company in the beverage industry, and we are seeking a highly skilled and experienced professional to join our team as the Director of Beverage Insights and Shopper Marketing.
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