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VP, Director, Brand Strategy and Innovation
2 months ago
We are seeking a highly experienced and skilled VP, Strategy Director to join our team at Publicis CoLab. As a key member of our strategy team, you will be responsible for overseeing all strategic work streams and driving the strategic vision for our clients.
Key Responsibilities- Develop and execute comprehensive media and marketing strategies to drive business growth and brand awareness.
- Lead the strategic direction of key accounts, working closely with internal and external teams to deliver industry-leading service.
- Gain a deep understanding of our clients' business objectives, challenges, and opportunities, and formulate actionable strategic recommendations.
- Develop and maintain strong client relationships, from day-to-day clients to senior leadership.
- Collaborate with cross-functional teams to develop and implement strategic plans that drive business results.
- 7-10 years of experience in a similar agency environment, with a strong track record of impactful work and professional ingenuity.
- Advanced degree preferred.
- Proven expertise in omni-channel orchestration, including media, CRM, site, and mobile.
- Successful track record within the Pharma marketing space.
- Strong analytical thinking and translation skills, with experience working with media-centric tools such as Comscore, MRI, and Google Analytics.
- Ability to communicate effectively and efficiently in both written and oral form, and build trusted internal and external relationships.
Publicis CoLab is a digital product and advertising agency that brings together brilliant minds to create bold, award-winning ideas that bring our clients' brands to life. We are a team of creative, social, and digital experience strategy experts who are passionate about designing experiences that move people.
We are committed to fostering a culture of belonging and creating equitable and inclusive experiences for all talent. Our benefits package includes medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
