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VP- Director, Engagement Strategy

2 months ago

New York, United States Area 23 Full time

JOB SUMMARY


The Director, Engagement Strategy, VP understands how to acquire and grow accounts by consistently delivering successful engagement strategy projects. They have a solid grasp of engagement strategy deliverables and can direct the process on accounts, as well as new business pitches. They have robust experience collaborating with all internal team members (brand planning, account, media, analytics, creative and project management) as well as equally adept at presenting to clients.


They are seen as a leader within the department and a rising leader within the agency. They consistently influence others on their own team to do the right thing for the brand, the department, and the agency. They advocate for the department cross-functionally with other departments and manage and mentor direct and indirect reports.


ESSENTIAL FUNCTIONS


Workshop facilitation

Creates and facilitates a variety of proprietary workshops based on the clients’ business needs, often including a cross-functional team consisting of clients, 3rd party partners, and agency experts.


Engagement deliverables

Develops the full gamut of engagement deliverables or delegates the work to junior engagement strategists.


Talent Development

Manages junior engagement strategist either who directly report to this role, or from the teams; participates in agency initiatives; develops or leads projects for the department.


Project Oversight

Leads projects on accounts and is integral in executing projects; collaborates with senior account people on proper allocation of engagement resources on accounts.


Tactical Planning

Leads tactical planning process for accounts and manages the outputs. Leads process all the way through to client presentation. Works with manager to ensure engagement is properly resourced for the following year.


Workshop facilitation

Creates and facilitates a variety of proprietary workshops based on the clients’ business needs, often including a cross-functional team consisting of clients, 3rd party partners, and agency experts.


JOB DUTIES / RESPONSIBILITIES


  • Oversees entire assigned accounts with respect to engagement deliverables, working with larger brand teams at key strategic junctures to examine the current engagement strategy and provide recommendations for the future (eg, tactical planning); ensure the quality of the strategic and creative products the team produces.
  • Manages junior-level engagement strategists and responsible for career development.
  • Interface independently with senior clients and with Account leadership on in-line brands as well as new business opportunities.
  • On new business pitches, maintain ownership over all engagement strategy deliverables and be responsible for presenting these deliverables in the pitch presentation.
  • Develops and maintains positive collaborative relationships with account management, strategic planning, media, creative counterparts, and senior marketing clients.
  • Able to synthesize a variety of insights into actionable plans to drive brand goals.
  • Marries strategic and creative aptitude to create meaningful, memorable, and measurably impactful engagement strategies for health/wellness space.
  • Provides insights into the value and limitations of both on and offline channels.
  • Evangelizes engagement strategy’s value and directs accounts on engagement opportunities.


EDUCATION


DEGREE/DIPLOMA

Bachelor’s degree


AREA OF STUDY

Marketing or related major


EXPERIENCE

9+ years


AREA OF EXPERTISE

Healthcare marketing


KNOWLEDGE, SKILLS, & ABILITIES


  • In-depth knowledge of Microsoft Office and great comfort with quickly building PowerPoint decks, including ones with complex stories shown simply – and collaborating with multiple partners to do so.


  • Highly effective use of Microsoft Word, Excel, PowerPoint with multiple years’ experience doing so.


  • Extremely strong written and verbal communication skills, including presenting in high-pressure situations.


  • Must be a good active listener, with a collaborative working style.


  • Great fluency with using Brainstorming software such as Stormz, Miro, and/or Mural.


  • Ability to independently run workshops in Zoom, Stormz, Miro, and/or other online collaboration platforms preferred, and to train others how to do so as well.


COMPETENCIES


  • As a leader of multiple accounts, a Director, Engagement Strategy, VP must be able to influence others across all agencies. Tact and relationship building are crucial to developing this influence,and a strong candidate should be able to demonstrate past experiences in which they have influenced a team to make the right decision.
  • A Director, Engagement Strategy, VP must balance shifting responsibilities as they manage and review work by junior staff while still maintaining the quality of their own deliverables. An ability to prioritize and be flexible is crucial here to ensure that both management and day-to-day work is balanced.