Digital Fundraising Manager

7 days ago

Denver, Colorado, United States Rocky Mountain Public Media Full time
Job Title: Digital Fundraising Manager

Rocky Mountain Public Media is seeking a highly skilled Digital Fundraising Manager to join our team. As a key member of our fundraising team, you will be responsible for developing and executing effective digital fundraising strategies to drive revenue growth and engagement across our portfolio of brands.

Key Responsibilities:
  • Develop and implement digital fundraising campaigns to acquire and retain donors, leveraging email, web, digital ads, and other digital channels.
  • Collaborate with internal teams to develop strategic digital plans that optimize fundraising and stewardship, aligning with overall donor and revenue goals.
  • Partner with external vendors to create and implement the annual digital calendar and strategies, ensuring a robust plan for digital acquisition and member communication.
  • Work with internal and external partners to develop integrated digital campaigns, writing and designing content as needed.
  • Align and integrate digital strategies and tactics with print and other direct marketing campaigns, collaborating with the marketing team and external vendors.
  • Monitor and interpret program KPIs, revenue, and engagement data, trends, successes, and outcomes, sharing timely and proactive results with the team and key colleagues.
  • Analyze the effectiveness of digital fundraising campaigns and digital presence, helping establish RMPM benchmarks and comparing performance to industry benchmarks.
  • Manage testing plans and roadmaps to optimize digital fundraising programs and meet revenue, engagement, and other goals.
  • Perform regular audits of digital fundraising content to ensure evergreen content is continually monitored and refreshed, providing the best digital user experience.
  • Collaborate with external vendors to update and optimize RMPM's digital (donation & email sign-up) form pages, recommending continual upgrades and innovations.
  • Partner with internal teams and external vendors to ensure the digital fundraising program is effectively, efficiently, and creatively utilizing existing and new functionality to enhance and improve user experience.
  • Stay informed of industry best-practices and new, innovative practices within public media, among nonprofits, and in the commercial sector.
Requirements:
  • Bachelor's degree preferred; 4+ years of experience in digital marketing/fundraising.
  • Proficiency with email platforms and CMS.
  • Proficiency with digital ad platforms, including Google Ads, Meta Ads, and Connected TV (CTV).
  • Familiarity with CRMs like Raiser's Edge.
  • Familiarity with analytical and data interpretation, statistical methodologies, and tools used in testing and reporting, including Google Analytics.
  • Familiarity with content creation tools like Adobe Express and Canva a plus.
  • Familiarity with basic front-end development tech (HTML, CSS, JavaScript) a plus.
  • Experience writing fundraising copy preferred.
  • Experience working with external vendors preferred.
  • Excellent communication and collaboration skills.
  • Strong project management skills.
  • Understanding of and enthusiasm for public media a plus.
Additional Requirements:
  • Must be innovative, creative, and willing to try new ideas.
  • Must be able to work both independently and as a collaborative and productive team member.
  • Must possess strong interpersonal skills and the ability to work professionally and productively with people at all levels.
  • Must possess exceptional time management, decision-making, and organizational skills.
  • Must be detail-oriented with an ability to manage several projects simultaneously.
  • Must have a demonstrated ability to work under pressure, meet deadlines, and work within established budgets.
How to Apply:

Persons interested in this position must apply at www.rmpbs.org/jobs. Please submit the following items:

  • A cover letter detailing how the applicant's qualifications fit the needs of RMPM and information on how the applicant found out about the job opening.
  • A resume detailing education, training, and employment experience.

Position will be posted at www.rmpbs.org/jobs until filled. No phone calls please.

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