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Digital Media Manager

2 months ago

Denver, Colorado, United States Merkle Full time

Job Title: Digital Media Manager

About the Role:

We are seeking a highly skilled Digital Media Manager to join our team at Merkle. As a Digital Media Manager, you will be responsible for leading the day-to-day campaign management across programmatic and paid social platforms. You will be the go-to expert, managing a team of specialists responsible for activation of programmatic and paid social campaigns.

Key Responsibilities:

  • Coordinate campaign details, audiences, assets, tags, and URLs with internal and external teams
  • Set up and optimize campaigns in Google Ad Servers, DSPs, and search platforms
  • Execute, launch, and deliver in full against campaign KPIs
  • Coordinate and communicate with internal and external teams on performance
  • Complete necessary wrap-up reporting tasks, in partnership with analytics team members
  • Be an escalation point on activation best practices, processes, and tech issues
  • Seek opportunities to create efficiencies in daily role, sharing processes and procedures with team members
  • Provide ongoing support to junior-level team members through regular feedback and weekly one-on-ones
  • Train entry-level team members

Requirements:

  • 3+ years of experience in a digital planning/buying role, including platform experience across ad serving (DCM, GAM, Criteo, CitrusAd), DSP (DV360, TTD), and paid social (Facebook/Instagram, Pinterest) technologies
  • Hands-on experience in Amazon, Walmart Connect, DV360, and Campaign Manager
  • Past proficiency within Paid Social Platforms (Facebook/Instagram, Pinterest, TikTok) a plus
  • Retail/CPG experience preferred
  • Past proficiency in executing paid media on YouTube a plus
  • In-depth understanding of the digital marketplace and advanced targeting tactics, data management platforms, and tag management solutions
  • Experience working on custom executions and out-of-the-box ideas with premium digital publishers
  • Curiosity for data analytics and how that affects the bottom line, ability to quantify results of advertising
  • Passion for technologies used to support digital advertising operations - ad serving, audience management tools, inventory applications, and third-party tags
  • Well-versed in the Microsoft Office suite specifically, Excel (pivot tables & VLOOKUP) and PowerPoint
  • Professional client communication, both written and verbal

About Merkle:

Merkle is a leading data-driven, technology-enabled, global performance marketing agency that specializes in the delivery of unique, personalized customer experiences across platforms and devices. For more than 30 years, Fortune 1000 companies and leading nonprofit organizations have partnered with Merkle to maximize the value of their customer portfolios.

What We Offer:

We offer a dynamic and inclusive work environment, opportunities for growth and development, and a competitive compensation package. If you are a motivated and experienced Digital Media Manager looking for a new challenge, we encourage you to apply.