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B2B Technology Marketing and Communications Expert

2 months ago

San Jose, California, United States INSPYR Solutions Full time
About the Role

We are seeking an experienced marketing and communications professional to join our team at INSPYR Solutions. As a B2B Technology Marketing and Communications Specialist, you will play a key role in helping us build a strong presence in the US government vertical.

Key Responsibilities
  • Develop and execute a comprehensive marketing and communications strategy to support our business objectives.
  • Provide insights into the target IT decision maker buyer and influencer audiences, buying considerations, and government technology procurement regulations and trends.
  • Craft compelling marketing and communications content, including thought leadership articles, bylines, internal and external blog posts, webinar/event presentations, and digital advertising.
  • Develop and execute earned media strategies, including pitching stories and product news, creating media lists, and coordinating outreach.
  • Shape social media strategies, prioritizing critical channels to build and complement our social ecosystem.
  • Lead work on solutions guides, pitch decks, product datasheets, training courses, and other sales enablement materials.
  • Identify and engage with key industry and alliances partners and influencer communities in collaboration with partnership marketing and business development colleagues.
Requirements
  • 8+ years of relevant B2B marketing and communication experience in the technology sector.
  • Deep understanding of and marketing/communication experience with the US government IT decision maker buyer audience.
  • Ability to translate insights into impact, build plans, and identify and execute the highest impact ideas and tactics to achieve business objectives.
  • Strong writing and editing skills.
  • Creative problem solver with an entrepreneurial spirit and positive attitude.
  • Track record of delivering exceptional business results.
  • Willingness to travel up to 15%.
About INSPYR Solutions

We are a national expert in delivering flexible technology and talent solutions. We strategically align industry and technical expertise with our clients' business objectives and cultural needs. Our solutions are tailored to each client and include a wide variety of professional services, project, and talent solutions.