Marketing Operations Specialist
6 days ago
Job Summary
Intelliswift is seeking a highly skilled Marketing Operations Analyst to join our Data, Analytics, and Operations team. As a key member of our team, you will help refine and execute our Marketing Operations Model and become an expert in Adobe's lead management processes.
Key Responsibilities
- Develop strategies to proactively manage sophisticated lead routing logic across multiple sales teams.
- Work with other technical teams to ensure integrations are optimized and data is flowing effectively between multiple systems.
- Manage multiple components of the marketing tech stack, particularly LeanData, and troubleshoot errors and inefficiencies across all technologies.
- Partner with sales and marketing teams to improve lead conversion rates within all stages of the B2B marketing funnel.
- Understand end-to-end lead flow processes and provide documentation and enablement to colleagues.
- Contribute to transformational projects and major system migrations by documenting, scoping, and testing current and future capabilities.
- Provide phenomenal customer service and support across all interactions.
Requirements
- 5-7 years of experience in B2B Marketing Operations, Sales Operations, or a related field.
- Strong background in lead management, marketing technology administration, and sales collaboration.
- Hands-on experience in B2B lead assignment processes including building, testing, deploying rulesets in a complex enterprise environment.
- CRM expertise: Experience with building reports and dashboards, managing integrations with marketing automation and/or other tools, and troubleshooting technical issues. Experience with Salesforce and Microsoft Dynamics is preferred.
- Analytical skills: Ability to define, analyze and report on operational metrics across various teams. Experience with Excel, Tableau, and/or PowerBi is preferred.
- Experience in marketing automation tools such as Marketo is a big plus.
- LeanData Certification is a big plus.
- Strong written and verbal communicator, highly articulate, makes arguments in a compelling manner.
- Comfortable working with multiple cross-functional partners and juggling competing priorities.
- Ability to summarize and present technical concepts to non-technical audiences.
- Experience driving projects from start-to-finish, even when faced with deep complexity and ambiguity.
Education
Bachelor's degree in Business Administration, Advertising, Information Technology, or related field. Master's degree is a plus.
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