Vice President of Integrated Marketing Communications

1 week ago

San Francisco, California, United States HEALTH AND COMMERCE Full time

About the Role

We are seeking an experienced Vice President of Integrated Marketing Communications to lead strategic, insights-driven brand strategy efforts and brand activation campaigns for a variety of medtech and biotech clients at Health+Commerce, a growing healthcare marketing and communications agency.

The ideal candidate will possess a strong grasp of strategic marketing principles, have extensive experience developing and executing multi-channel programs for B2B and B2C businesses, thrive in an entrepreneurial and collaborative environment, and be able to clearly communicate recommendations and results.

Responsibilities

  • Plan and oversee execution of strategic integrated marketing communications campaigns designed to establish/build brands, drive demand, drive leads, and/or build belief in innovative science
  • Lead brand strategy and identity initiatives from discovery to activation, working closely with brand strategists, creative professionals, and channel experts
  • Build/oversee multi-channel digital and social media marketing programs that support client business objectives
  • Collaborate across the agency to integrate marketing initiatives with traditional public relations programs
  • Productively partner with the agency's creative services division to deliver compelling creative that engages and activates key audiences
  • Lead multi-faceted account teams, ensuring successful activation of complex programs that operate seamlessly, agency profitability, and delivery of exceptional client service and results
  • Determine account staffing and resources, develop accurate monthly projections and annual/quarterly forecasts
  • Play an active role, with executional support from team, in the development and activation of advertising plans, social media strategies, campaign forecasts and measurement/optimization plans based on target audience and campaign objective
  • Translate research and performance data into meaningful insights to guide strategic planning and program optimization
  • Develop new business proposals, lead RFP response teams, and identify/pursue organic growth opportunity for IMC programs
  • Provide strategic marketing counsel and technical guidance to colleagues and clients
  • Effectively communicate recommendations and results to the C-suite, through both formal presentations and day-to-day communication
  • Lead, develop and grow teams of early- and mid- career marketing professionals, including ongoing coaching/mentorship, establishment of annual development plans, completion of regular goals reviews and evaluations, according to agency policies

Requirements

  • Bachelor's degree in marketing or related field; additional certification or coursework specific to marketing preferred
  • 10-15+ years of experience developing strategies and multi-channel activations for B2B and B2C healthcare marketing campaigns and experience in an agency leadership role within the last 5 of those years
  • Ability to provide strategic counsel and insights-based recommendations to senior executives on a regular basis, identify obstacles, and problem solve to deliver client satisfaction
  • Deep understanding of strategic marketing principles and marketing industry best practices and how they apply to medtech and biotech business models
  • Extensive experience in brand strategy and identity, corporate storytelling, content strategy, campaign development, corporate social media, digital and traditional advertising, and marketing measurement
  • Foundational understanding of public relations and creative services and experience working collaboratively with colleagues in these areas
  • Agility to drive small pilot programs, large, global multi-channel initiatives, and many opportunities in between
  • Familiarity with CRM and marketing automation products
  • Flexibility, self-motivation and record of success working in deadline-driven environment
  • Willingness to embrace a culture of continuous learning and maximize the opportunities provided by a growing organization
  • Experience leading and developing small teams
  • Excellent time management skills and attention to detail
  • Ability to perform under pressure in a fast-paced environment while maintaining a positive, collegial work environment

About Health+Commerce

Health+Commerce, part of Supreme Group, is a growing healthcare marketing and communications agency with practicing professionals throughout the country. Our clients range from small startups to midsize public firms and large Fortune 500 companies. We offer competitive benefits, value diverse perspectives, encourage applicants from diverse backgrounds, and strive to create a place where every person on our team is comfortable enough to bring their authentic self to work.

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