Senior Product Marketing Manager
3 days ago
We're seeking a seasoned Senior Product Marketing Manager to lead our strategic marketing efforts across our product portfolio. As a key member of our team, you'll be responsible for developing and implementing brand positioning and messaging strategies for our AI-powered products.
Key Responsibilities- Develop comprehensive brand positioning and messaging frameworks for our AI-powered products, leveraging JTBD insights to inform marketing strategies and go-to-market plans.
- Conduct and analyze JTBD research to inform marketing strategies and go-to-market plans for new features and product launches.
- Collaborate with cross-functional teams to align product development with market needs and drive user acquisition and engagement through innovative marketing initiatives.
- Measure and optimize marketing performance through data-driven strategies and experimentation.
We're looking for a highly experienced product marketing professional with a strong background in JTBD methodology and its application to product marketing and positioning. You should have a proven track record in developing and implementing brand positioning and go-to-market strategies, as well as experience marketing AI-powered products or features.
Must-Haves:
- 7+ years of experience in product marketing, preferably in B2C tech or e-commerce.
- Strong expertise in JTBD methodology and its application to product marketing and positioning.
- Proven track record in developing and implementing brand positioning and go-to-market strategies.
- Experience marketing AI-powered products or features.
We offer a competitive base salary, equity, and a profit-sharing system that rewards exceptional performance and long-term commitment. Our benefits include comprehensive health, dental, and vision coverage, unlimited PTO, parental leave policy, and a 401(k) program.
We're a fast-paced, innovative environment that values empowerment, continuous growth, and innovation. If you're excited about leading product marketing efforts that will advance AI-powered shopping experiences, we want to hear from you.
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