Product Marketing Leader

7 days ago


Reston, Virginia, United States Demand Full time
About the Role

We are seeking a highly skilled and innovative Senior Product Marketing Manager to lead our user research, product positioning, and community management efforts across our portfolio. As a key member of our team, you will play a pivotal role in ensuring product-market fit, enhancing user satisfaction, and driving engagement through effective communication strategies.

Key Responsibilities
  • User Research: Design and conduct comprehensive user research initiatives to gather actionable insights for product development and marketing strategies.
  • Product Positioning: Develop and refine compelling product positioning and messaging that clearly articulates our unique value propositions across all channels.
  • Community Management: Lead and grow our community management efforts, including our Insiders program for power users, to foster engagement and user-generated content.
  • Collaboration: Collaborate closely with product and engineering teams to ensure new features align with user needs and market demands.
  • Content Creation: Oversee the creation of high-quality content that effectively communicates our product benefits and engages our user base.
  • Product Onboarding: Implement and optimize product onboarding and in-app messaging to improve feature adoption and user engagement.
  • Analysis: Analyze product usage data and user feedback to inform product strategy and measure success of marketing initiatives.
  • Product Roadmap: Contribute to the product roadmap by advocating for user-driven feature suggestions and improvements.
  • Mentorship: Mentor junior team members in user research methodologies, community management practices, and effective product communication.
About You
  • 7+ years of experience in product marketing, user research, or related fields, preferably in B2C tech or e-commerce.
  • Strong background in user research methodologies with proven experience conducting impactful user studies.
  • Experience with community management and fostering engaged user bases, particularly in tech or e-commerce sectors.
  • Excellent written and verbal communication skills, with the ability to craft compelling product narratives and messaging.
  • Strong analytical skills with the ability to synthesize insights from both qualitative and quantitative data sources.
  • Strategic thinker with the ability to translate user insights into actionable product and marketing strategies.
  • Passion for understanding user behavior and creating user-centric products and experiences.
  • Experience with product positioning and messaging in competitive markets.
  • Adaptability and willingness to learn in a fast-paced, evolving environment.
  • Bachelor's degree in Marketing, Psychology, Human-Computer Interaction, or a related field (MBA or advanced degree preferred).
About Our Company
  • We are a self-funded, profitable company running multiple e-commerce consumer products at scale.
  • We believe in aligned incentives for employees and stakeholders, operating with a unique model grounded in small team size comprised of top 1% talent, individual empowerment, AI-first thinking, rapid iteration, and outsized compensation tied to company performance.
  • We offer above-market compensation through our profit-sharing system.
  • We lean in-office as a team, with a focus on collaboration and knowledge sharing.


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