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Product Marketing Strategist

2 months ago

Reston, Virginia, United States Adecco Full time
Product Marketing Manager

Adecco Creative and Marketing is seeking a seasoned Product Marketing Manager to spearhead the development and execution of marketing strategies for our cutting-edge technical products. This role will focus on refining and communicating the value of our products to both internal teams and external customers.

This is a full-time on-site position in Warminster, PA. We are looking for local candidates who can bring their expertise to our team.

Key Responsibilities:

  • Develop and refine messaging for technical products, ensuring clear and compelling communication that resonates with target audiences.
  • Create product-specific marketing collateral, including presentations, brochures, and leave-behinds for customers.
  • Collaborate with product teams to translate complex technical details into customer-facing materials that highlight product benefits.
  • Drive go-to-market strategies for new products and enhancements, ensuring successful launches and customer engagement.
  • Work closely with sales teams to support product positioning and develop tools that assist in the sales process.
  • Conduct market research to stay informed on industry trends and competitor positioning, ensuring our messaging remains competitive and relevant.

Qualifications:

  • Proven experience in product marketing, preferably with technical or enterprise-level products.
  • Strong ability to simplify complex technical concepts and communicate them effectively to non-technical audiences.
  • Experience developing marketing collateral, including product briefs, presentations, and customer leave-behinds.
  • Excellent written and verbal communication skills with a strong attention to detail.
  • Ability to work cross-functionally with product, sales, and marketing teams to align on messaging and strategy.

Preferred Skills:

  • Experience in the technology sector, especially in areas such as servers or enterprise hardware.
  • Familiarity with product lifecycle management and go-to-market strategies for technical products.

This role is ideal for individuals who are passionate about translating technical products into compelling marketing messages and materials that drive customer engagement.