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Google Ads Marketing Strategist

2 months ago

Nashville, Tennessee, United States Sweat Pants Agency Full time

About Sweat Pants Agency

We're a renowned digital marketing agency driving exceptional growth for our clients. As a Jr. Google Ads Marketing Strategist, you'll be part of a dynamic team that's pushing the boundaries of online advertising.

Role

We're seeking a skilled Google Ads Marketing Strategist to lead the success and growth of our clients' Google Ads, YouTube, and PPC/Search channels. As a growth partner, you'll own the strategy and decision-making behind our clients' Google ad accounts, collaborating on video creative CRO, offers, and funnel testing.

Responsibilities

  • Leverage Google Ads and digital growth strategies to drive customer acquisition and leads for our clients.
  • Assist in managing and optimizing Google ad accounts.
  • Conduct thorough data analysis to inform on and off-platform strategies.
  • Set up and manage reports, with a preference for candidates experienced in Looker & Supermetrics.
  • Assist in regular hypothesizing and testing.
  • Engage in extensive market research, including analyzing customer reviews, surveys, and competitor strategies.
  • Available and active in daily communication with team members and clients via Slack.

Qualifications

  • At least 1 year of experience managing multiple Google Ads accounts.
  • Passion for marketing with an ambition to become a top-tier marketer.
  • Strong writing skills and an understanding of basic copywriting principles.
  • Experience in conversion setup, attribution, and tracking (UTMS, pixels, tags, and Conversion APIs).
  • Experience in Google Analytics and Google Merchant Center.

Our Core Values

  • Curiosity
  • Humility
  • Ownership
  • Transparency
  • Fearlessness