Digital Marketing Strategist

3 weeks ago


Nashville, Tennessee, United States Clutch Full time
Job Title: Digital Marketing Specialist

Clutch is a rapidly growing staffing agency that supports clients by identifying unreachable talent to help their businesses grow. We have the best opportunities available to our candidates and will help them navigate their next career move. We care, we're honest, and we hustle-that's what makes us Clutch.

We're looking for a Digital Marketing Specialist for an agency client of ours. The ideal candidate will have a strong understanding of digital marketing channels, including SEO, PPC, social media, email marketing, and content marketing. This role requires a data-driven approach, excellent analytical skills, and a passion for staying up-to-date with industry trends.

Key Responsibilities:
  • Develop and execute digital marketing campaigns to achieve business objectives.
  • Conduct market research and competitor analysis to identify opportunities.
  • Optimize website content and structure for improved SEO.
  • Manage and optimize PPC campaigns across various platforms.
  • Develop and implement social media strategies to increase brand awareness and engagement.
  • Create engaging content for various digital channels.
  • Manage email marketing campaigns, including list segmentation and automation.
  • Track and analyze campaign performance metrics to measure ROI and optimize strategies.
  • Stay up-to-date with the latest digital marketing trends and technologies.

Requirements:
  • Bachelor's degree in Marketing, Communications, or a related field.
  • 2+ years of experience in digital marketing.
  • Strong understanding of SEO, PPC, social media, email marketing, and content marketing.
  • Proficiency in Google Analytics and other analytics tools.
  • Excellent analytical and problem-solving skills.
  • Strong communication and interpersonal skills.
  • Ability to work independently and as part of a team.


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