Media Buyer Google and Meta Specialist

7 days ago

Nashville, Tennessee, United States BAD Marketing Full time

About BAD Marketing

We're a team of passionate leaders and creatives who have worked diligently to make BAD Marketing one of the largest and most robust Growth Marketing Agencies in the world. Our philosophy is built around the belief that excellence stems from a united team working toward a common objective: to help our clients grow profitably and provide them with an experience they can't find anywhere else.

We specialize in local lead generation, e-commerce, and information marketing, catering to clients that span from auto and local shop owners to online consumer product brand owners, online gurus selling courses or coaching, and more.

Our approach to success involves more than just bold and disruptive strategies. We invest in our team through extensive training, continuous support for growth and learning, and the cultivation of a happy and confident company culture. Finding fulfillment in your career is just as crucial as excelling in it.

About This Position

As a Media Buyer at BAD Marketing specializing in Meta and Google, you will play an important role in planning, implementing, and managing online advertising campaigns. Your goal will be to develop strategies for online advertising campaigns on Google and Meta platforms based on client goals and target audience.

Responsibilities

  • Develop strategies for online advertising campaigns on Google and Meta platforms based on client goals and target audience.
  • Create engaging ad copies and visuals, continuously optimizing them to improve performance.
  • Manage the budget allocated for advertising campaigns to ensure cost-effectiveness and maximum reach.
  • Data Analysis: Analyze campaign performance data using tools like Google Analytics and Meta Analytics, providing insights to optimize future campaigns.
  • Utilize targeting options on Google and Meta platforms to reach specific demographics, interests, and behaviors.
  • Decide where ads should appear on the platforms to maximize visibility and impact.
  • Keep up with industry trends, platform updates, and changes in algorithms to adapt strategies accordingly.
  • Communicate with clients to understand their goals, provide updates on campaign performance, and make recommendations for improvement.
  • Generate regular reports on campaign performance and present findings to clients and internal teams.

Qualifications

  • Holistic understanding of information marketing.
  • Minimum 2+ years experience in conducting Google & Meta media buying activities.
  • Demonstrated analytical and data interpretation skills.
  • Strong verbal and written communication skills.
  • Detail-oriented, organized, consistent, and reliable.
  • Quick learner with the ability to apply personalized training to action.
  • Account management experience with a focus on client relations.
  • Managed over 6 figures of ad spend.
  • Experience and understanding of both Google and Facebook Ads.
  • Google Marketing Certification is a plus.

Benefits

  • Comprehensive health, dental, and vision insurance plans (US Residents Only).
  • PTO.
  • Paid US Holidays.
  • Opportunities for professional development and advancement within the organization.
  • A collaborative and innovative work environment with a focus on creativity and results.

Additional

  • 9 AM - 6 PM EST.
  • Remote.
  • W2 (US Residents Only).

Our Core Values

  • BE BAD.
  • PLAY TO WIN.
  • EXTREME OWNERSHIP.
  • SOLUTIONS NOT PROBLEMS.
  • BEST IDEA WINS.
  • ALWAYS BE GROWING.
  • NOBODY IS BIGGER THAN THE TEAM.

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