Senior Strategist

1 week ago


Nashville, Tennessee, United States MPLOY Full time
Job Title: Senior Strategist

At MPLOY, we're seeking a highly skilled Senior Strategist to join our team. As a key member of our strategy team, you will be responsible for developing and executing strategic plans that drive business growth and brand success.

Key Responsibilities:
  • Collaborate with senior leadership to develop and refine client strategic plans, identifying growth opportunities and analyzing market trends.
  • Conduct thorough research to develop a deep understanding of target audiences, including demographics, psychographics, and market data.
  • Develop and refine brand messaging and communication strategies that align with client values and objectives.
  • Create and oversee the foundational planning of integrated marketing strategies, working closely with all departments to identify campaign messaging and creative strategy.
  • Brief and guide creative teams, providing clear objectives, audience insights, and strategic frameworks for campaign development.
  • Analyze campaign performance, utilizing data-driven insights to optimize future efforts and ensure campaigns meet key performance indicators and business objectives.
Requirements:
  • A self-starter with high expectations and strong analytical and problem-solving skills.
  • Ability to thrive in a fast-paced environment and juggle multiple projects, with a willingness to adapt to change and innovation.
  • Strong strategic planning skills, with the ability to thread insights throughout business and brand strategy.
  • Digitally fluent, with basic knowledge of digital marketing best practices and a diverse array of agency experiences across industries and strategic skill sets.

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