Digital Marketing Strategist
4 weeks ago
The Digital Marketing Manager will be responsible for developing and implementing digital marketing strategies to drive engagement and enrollment at Lipscomb University. This includes:
- Supporting the development and implementation of digital marketing strategies, including SEO, PPC, social media advertising, content, analytics, budget management, and reporting.
- Conducting market research and analysis to assess market demand for new programs and recommending marketing budgets.
- Developing and implementing paid digital media campaigns across Google AdWords, Meta Ads, and LinkedIn Ads.
- Analyzing marketing data to measure the success of campaigns and presenting actionable insights.
- Preparing and presenting creative briefs to guide the development of digital advertising content.
- Managing digital marketing budget(s) as appropriate.
To be successful in this role, the Digital Marketing Manager will need:
- Expertise in digital marketing platforms such as Google AdWords, Meta Ads, and LinkedIn Ads.
- Strong strategic thinking and planning capabilities.
- Proficiency in marketing data analysis, interpreting complex data sets, and developing comprehensive reports.
- Strong project management skills with the ability to adhere to project goals and timelines.
- Excellent skills in marketing research, audience development, and making budget recommendations for paid marketing tactics.
- Ability to prepare clear and concise creative briefs.
- Excellent project management, relationship management, and collaboration skills.
- Strong verbal and written communication skills.
- Bachelor's degree in marketing, advertising, or related field.
- Leadership experience in managing and mentoring staff or interns.
Lipscomb University offers a supportive and collaborative work environment, opportunities for professional growth, and a commitment to innovation in higher education marketing.
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