Digital Marketing Strategist

4 weeks ago


Nashville, Tennessee, United States Lipscomb University Full time
Key Responsibilities

The Digital Marketing Manager will be responsible for developing and implementing digital marketing strategies to drive engagement and enrollment at Lipscomb University. This includes:

  • Supporting the development and implementation of digital marketing strategies, including SEO, PPC, social media advertising, content, analytics, budget management, and reporting.
  • Conducting market research and analysis to assess market demand for new programs and recommending marketing budgets.
  • Developing and implementing paid digital media campaigns across Google AdWords, Meta Ads, and LinkedIn Ads.
  • Analyzing marketing data to measure the success of campaigns and presenting actionable insights.
  • Preparing and presenting creative briefs to guide the development of digital advertising content.
  • Managing digital marketing budget(s) as appropriate.
Requirements

To be successful in this role, the Digital Marketing Manager will need:

  • Expertise in digital marketing platforms such as Google AdWords, Meta Ads, and LinkedIn Ads.
  • Strong strategic thinking and planning capabilities.
  • Proficiency in marketing data analysis, interpreting complex data sets, and developing comprehensive reports.
  • Strong project management skills with the ability to adhere to project goals and timelines.
  • Excellent skills in marketing research, audience development, and making budget recommendations for paid marketing tactics.
  • Ability to prepare clear and concise creative briefs.
  • Excellent project management, relationship management, and collaboration skills.
  • Strong verbal and written communication skills.
  • Bachelor's degree in marketing, advertising, or related field.
  • Leadership experience in managing and mentoring staff or interns.
About Lipscomb University

Lipscomb University offers a supportive and collaborative work environment, opportunities for professional growth, and a commitment to innovation in higher education marketing.



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