Product Marketing Manager

2 hours ago

Reston, Virginia, United States Gmac Full time
Job Description

At GMAC, we are seeking a highly skilled Product Marketing Manager to join our team. As a key member of our marketing team, you will be responsible for developing and executing product positioning strategies and campaigns to generate awareness, leads, and sales of our products and services.

The ideal candidate will have a strong background in digital marketing, including experience with marketing automation tools, email marketing, website management, social media, and Google Analytics. You will also have experience managing product marketing for a specific product line and be familiar with A/B testing methodology.

As a Product Marketing Manager, you will work closely with our product leadership team to set the vision, strategy, and roadmap for our consumer products and services. You will also be responsible for ensuring that our products are positioned effectively and successfully in the market.

Key Responsibilities:

  • Develop and execute product positioning strategies and campaigns to generate awareness, leads, and sales of our products and services.
  • Work closely with our product leadership team to set the vision, strategy, and roadmap for our consumer products and services.
  • Ensure that our products are positioned effectively and successfully in the market.
  • Manage day-to-day campaign development, planning, creative design, and goal development.
  • Act as a central entry point for Product Management and Market Development regarding specific product lines.
  • Partner with internal and external creative agencies to develop creative and messaging for use in various marketing channels.
  • Lead marketing meetings and planning sessions with guidance of Director, Product Marketing.
  • Ensure consistent messaging and branding across all candidate touch points related to specific products.
  • Work with Market Development and Product Management to conduct research.
  • Work with Marketing Operations and Analytics to ensure correct tracking is in place and reporting dashboards are developed to support your needs.

Requirements:

  • Bachelor's degree in a related field and/or certification; or equivalent combination of education, skills, and experience.
  • 3-5 years' experience in marketing field.
  • Strong digital marketing experience, including working with marketing automation tools, email marketing, website management, social media, and Google Analytics.
  • Experience managing product marketing for a specific product line.
  • Experience with A/B testing methodology.
  • Experience working on integrated marketing campaigns.
  • Strong project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment.
  • Exceptional organizational, project planning, and time management skills.
  • Ability to work independently with minimal supervision and in a team setting, and across external and internal stakeholder groups.
  • Experience on a metrics-driven marketing team focused on lead generation and conversions.
  • Excellent verbal and written communication skills; strong attention to detail, with a keen focus on quality.
  • Comfort with multi-tasking.
  • Ability to work in-office and remotely according to GMAC's hybrid work environment.

Preferred Skills/Experience:

  • Experience using Canva.
  • Experience using Hubspot.
  • Familiarity with higher education industry.

About GMAC:

GMAC is a mission-driven organization that is committed to ensuring every talented person can benefit from the best business education for them. We offer a comprehensive and locally competitive benefits package, generous paid-time off, holiday leave, hybrid work environment, free parking, and the opportunity to work for a world where every talented person can benefit from the best business education for them.

We are an equal opportunity employer and welcome applications from diverse candidates. We are committed to creating an inclusive work environment that values diversity and promotes equal opportunities for all employees and applicants.

FLSA Status: Exempt

Report to: Director, Product Marketing

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