Senior Product Marketing Manager

2 weeks ago


Reston, Virginia, United States Connecticut Innovations Full time
About the Role

We are seeking a seasoned Senior Product Marketing Manager to drive our analyst relations strategy and lead company positioning and messaging. As a key member of our team, you will leverage your deep marketing knowledge, exceptional EQ, IQ, and creativity to take Shelf from our $50M B-round to C, D, IPO, and beyond.

Key Responsibilities
  • Develop and execute a comprehensive analyst relations strategy, including relationships with Gartner, Forrester, IDC, and CB Insights
  • Conduct regular analyst briefings and project manage all analyst relation tasks and communication to the executive team
  • Lead the development of Magic Quadrants, Forrester Waves, and IDC Industry Analysis
  • Drive the messaging framework, including analyst decks, sales decks, website positioning, and personas-specific messaging
  • Elevate Shelf's product and solutions through public speaking and writing
  • Collaborate closely with cross-functional teams to develop and execute strategic marketing initiatives
Requirements
  • Former analyst experience
  • Strong B2B SaaS marketing strategist
  • Proven ability to identify and articulate the business value of innovative enterprise software
  • Master of marketing communication, positioning, and messaging
  • Excellent public speaker and energetic product evangelist
  • Demonstrated leadership, communication, and project management abilities
What We Offer
  • Competitive starting salary, with additional bonus opportunities
  • Generous equity grant in the form of company stock options
  • Comprehensive health and wellness packages
About Us

Connecticut Innovations is an equal opportunity employer, committed to creating an inclusive environment for all employees. We celebrate diversity and strive to provide safe, rewarding, and empowering work environments for all who interact with our company and/or portfolio companies.



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