Head of Product Marketing

3 weeks ago


Reston, Virginia, United States Demand Full time
Lead Product Marketing for AI-Powered Consumer Experiences

Drive the future of e-commerce by developing compelling positioning, messaging, and go-to-market strategies for B2C products used by millions.

About the Role

As Head of Product Marketing, you will lead consumer-focused product marketing efforts across our portfolio, driving product positioning and messaging for AI-powered features in a B2C context.

Key Responsibilities
  • Develop and execute comprehensive B2C product marketing strategies across all products
  • Lead in-depth consumer research to inform product development and marketing strategies
  • Create compelling positioning and messaging for AI-driven, community-powered products that speak directly to consumer needs
  • Design and implement strategies to grow and engage our user community in the competitive online shopping space
  • Collaborate with AI and machine learning teams to translate complex capabilities into user-centric marketing narratives that resonate with consumers
  • Drive data-informed marketing decisions through qualitative and quantitative consumer studies
  • Build, mentor, and lead a team of product marketers focused on B2C excellence
  • Represent 's product marketing practice at industry conferences and in thought leadership content, establishing our brand as a leader in consumer-focused AI shopping solutions
  • Collaborate with the executive team to align product marketing efforts with overall business strategy in the fast-paced e-commerce sector
  • Oversee the development of marketing collateral, sales enablement materials, and product launch plans tailored for B2C audiences
Requirements
  • 10+ years of experience in B2C product marketing, with at least 3 years in a leadership role focused on consumer products
  • Strong background in consumer research methodologies, including Jobs to Be Done framework and other innovative approaches
  • Experience marketing AI-powered products or features directly to consumers
  • Proven track record in developing effective product positioning and messaging for complex, technical products in consumer markets
  • Excellent communication and leadership skills, with the ability to influence at the executive level and translate technical concepts for consumer audiences
  • Experience building and leading high-performing marketing teams in fast-paced B2C environments
What We Offer
  • Competitive base salary: $180,000 - $250,000 DOE
  • Equity: 0.5% - 1.0% initial grant in a $100M valuation company
  • Partners Program: Our profit-sharing system (additive to core comp package)
  • Substantial cash bonuses tied to company performance
  • Potential to earn multiples of base salary through monthly profit-sharing
  • Rewards exceptional performance and long-term commitment
Our Culture

We value innovation, empowerment, and continuous growth. Join us in revolutionizing the e-commerce landscape and creating the next generation of intelligent, user-centric shopping tools.


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