Head of Product Marketing
3 weeks ago
Drive the future of e-commerce by developing compelling positioning, messaging, and go-to-market strategies for B2C products used by millions.
About the RoleAs Head of Product Marketing, you will lead consumer-focused product marketing efforts across our portfolio, driving product positioning and messaging for AI-powered features in a B2C context.
Key Responsibilities- Develop and execute comprehensive B2C product marketing strategies across all products
- Lead in-depth consumer research to inform product development and marketing strategies
- Create compelling positioning and messaging for AI-driven, community-powered products that speak directly to consumer needs
- Design and implement strategies to grow and engage our user community in the competitive online shopping space
- Collaborate with AI and machine learning teams to translate complex capabilities into user-centric marketing narratives that resonate with consumers
- Drive data-informed marketing decisions through qualitative and quantitative consumer studies
- Build, mentor, and lead a team of product marketers focused on B2C excellence
- Represent 's product marketing practice at industry conferences and in thought leadership content, establishing our brand as a leader in consumer-focused AI shopping solutions
- Collaborate with the executive team to align product marketing efforts with overall business strategy in the fast-paced e-commerce sector
- Oversee the development of marketing collateral, sales enablement materials, and product launch plans tailored for B2C audiences
- 10+ years of experience in B2C product marketing, with at least 3 years in a leadership role focused on consumer products
- Strong background in consumer research methodologies, including Jobs to Be Done framework and other innovative approaches
- Experience marketing AI-powered products or features directly to consumers
- Proven track record in developing effective product positioning and messaging for complex, technical products in consumer markets
- Excellent communication and leadership skills, with the ability to influence at the executive level and translate technical concepts for consumer audiences
- Experience building and leading high-performing marketing teams in fast-paced B2C environments
- Competitive base salary: $180,000 - $250,000 DOE
- Equity: 0.5% - 1.0% initial grant in a $100M valuation company
- Partners Program: Our profit-sharing system (additive to core comp package)
- Substantial cash bonuses tied to company performance
- Potential to earn multiples of base salary through monthly profit-sharing
- Rewards exceptional performance and long-term commitment
We value innovation, empowerment, and continuous growth. Join us in revolutionizing the e-commerce landscape and creating the next generation of intelligent, user-centric shopping tools.
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