Director of Growth and Acquisition

21 hours ago


Boulder, Colorado, United States Finish Line Full time
About the Role

We are seeking an experienced Director of Growth and Acquisition to join our team at Finish Line. As a key member of our marketing team, you will be responsible for developing and executing a comprehensive growth strategy to drive customer acquisition and revenue growth.

Key Responsibilities
  • Oversee customer acquisition teams and channels, including search, paid social, display, and video.
  • Work closely with external media partners to ideate, test, and execute campaigns across various platforms.
  • Build omni-channel and automated reporting around core audience segments.
  • Align sales forecasting to weekly/monthly performance reporting.
  • Design and manage report delivery solutions within supported BI tools and infrastructure.
  • Identify, test, measure, and optimize existing channels to grow revenue while maintaining strong LTV/CAC ratio and unit economics.
  • Develop a deep understanding of leading strategy and budgeting on Facebook/Instagram, TikTok, SnapChat, Google, YouTube, CTV, and more.
  • Guide IT teams in implementing site tagging, conversion pixeling, and media tagging/placement naming to ensure seamless harmonization of data from multiple sources.
  • Lead the development of various customer models, including customer lifetime value, RFM segmentation, brand lift, behavioral segmentation, propensity modeling, and more.
  • Collaborate with brand marketing and creative teams to develop effective messaging and assets for performance channels.
  • Establish KPIs and metrics for success, provide regular performance reports, and track and adhere to budgets.
  • Create attribution strategies and programs to understand channel efficacy.
  • Test and learn, helping to create and execute daily/weekly growth experiments across acquisition channels.
  • Partner with agency and team to establish monthly/annual channel traffic, sales, spend, and customer forecasts and budget recommendations.
Requirements
  • 7+ years of experience overseeing customer acquisition marketing channels and paid digital advertising, with Paid Social and Paid Search required.
  • 7+ years of experience in a relevant data analyst, data science, BI, or digital analytics role, working closely with marketing teams.
  • Proficient in Google Analytics, Excel, and other analytical tools.
  • Experience with using RegEx to identify and parse patterns in data.
  • Prior experience building, testing, and deploying data enhancements and database structures for growing companies.
  • Experience working with data visualization and business intelligence tools like Looker.
  • Experience working with creative teams to develop concepts, build briefs, and bring messaging to life.
  • Experience managing paid media programs that are held to specific CPA, LTV, ROAS KPIs.
  • Knowledge of documenting and maintaining data dictionaries, analytics/tech stack diagrams, and other necessary data structure documentation for centralized use.
  • Excellent project management skills with an ability to set and achieve goals, meet deadlines, pivot strategy, and multitask in a fast-paced environment.
  • A self-starting attitude, working independently and effectively with little oversight or management.
What We Offer
  • A competitive salary range of $115,000 - $160,000, depending on experience.
  • A 20% bonus target.
  • Medical, dental, vision, 401k, sick leave, parental leave, and company-paid time off plan.


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