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Head of Customer Growth Strategy

2 months ago

Boulder, Colorado, United States JD Finish Line Full time
Director of Growth and Attribution

We are seeking an experienced marketing professional with a deep understanding of digital channels and analytics to spearhead our consumer growth initiatives. If you possess a passion for growth marketing and a proven history in comprehensive marketing strategies, this position is tailored for you. The ideal candidate will be proficient in acquisition marketing, utilizing customer insights for informed decision-making. This role encompasses overseeing various projects, generating high-priority analytics reports, and collaborating with internal teams to propel growth. Familiarity with business intelligence tools and report generation is essential.

Key Responsibilities:
  • Drive customer acquisition strategies across diverse platforms including search, paid social, display, and video advertising
  • Create comprehensive reporting for significant audience segments
  • Ensure consistency between sales projections and performance analytics
  • Design and oversee reporting frameworks utilizing BI tools
  • Enhance existing channels while identifying new revenue opportunities
  • Work in partnership with internal and external teams to ensure effective messaging and creative strategies
  • Establish key performance indicators and monitor success metrics
  • Implement attribution methodologies to improve channel performance
  • Conduct experimental growth initiatives to refine acquisition strategies
  • Project and suggest budgets based on analytical insights
Required Experience:
  • 7+ years in customer acquisition marketing and digital advertising
  • Expertise in Google Analytics, Excel, and analytical software
  • Experience with data interpretation and BI tools such as Looker
  • Proven success in managing paid media campaigns
  • Strong organizational skills and the ability to work autonomously
  • Capability to excel in a dynamic work environment
Physical Requirements:
  • Ability to sit for prolonged periods
  • Manual dexterity for tasks
  • Regular standing and walking
  • Occasional lifting of items up to 50 pounds

This position offers competitive compensation and benefits, including medical, dental, vision, and a 401k plan. Salary range: $115,000 - $160,000 with a 20% bonus target.