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Head of Customer Growth

2 months ago

Boulder, Colorado, United States The Ladders Full time
Join Our Team

We are in search of committed professionals to enhance our team and ensure our clients receive exceptional service every time they engage with The Ladders.

Our team members are crucial to our achievements.

We are looking for a seasoned marketing leader with extensive expertise in digital channels and analytics to spearhead our customer growth initiatives. The ideal candidate will be enthusiastic about growth marketing and willing to delve into comprehensive marketing strategies, including paid acquisition campaigns and reaching new demographics. A successful applicant will be an expert in customer acquisition marketing, capable of achieving ambitious revenue goals while leveraging intricate customer data to guide their strategies. This position demands the ability to manage various projects, create a prioritized roadmap for reporting needs, and coordinate efforts across different business units. The perfect candidate will have substantial experience in designing, managing, and developing dashboards using business intelligence tools and systems.

The Head of Customer Growth will oversee the creation and implementation of a robust performance marketing strategy aimed at maximizing client/user acquisition. You will provide both operational and strategic guidance across various acquisition channels (such as social media, paid search, etc.), creative direction, media purchasing, and strategic oversight of reporting and attribution. This role will collaborate with external agencies and internal teams to analyze performance across key digital channels (including social media platforms and search engines) and translate insights into actionable strategies that enhance results and creative output across our marketing efforts. This leader should embody The Ladders' core values of Customer Focus, Teamwork, Success, Community Engagement, and Financial Integrity through the following key responsibilities:

Key Responsibilities:
  • Manage customer acquisition teams and channels, including but not limited to search, paid social, display, and video. Collaborate with external media partners to brainstorm, test, and implement campaigns across diverse platforms.
  • Develop comprehensive and automated reporting for key audience segments.
  • Align sales forecasts with weekly/monthly performance metrics for a complete view of how channel-specific initiatives impact overall business performance.
  • Create and manage reporting solutions, such as dashboards and portals, utilizing supported business intelligence tools.
  • Identify, evaluate, measure, and enhance existing channels to increase revenue while maintaining a strong LTV/CAC ratio and unit economics. Seek opportunities to scale current channels and discover new viable channels for sustained growth.
  • Possess a thorough understanding of leading strategies and budgeting across various digital platforms.
  • Guide IT teams in implementing site tagging, conversion tracking, and media tagging to ensure seamless data integration from multiple sources.
  • Lead the development of various customer models, including lifetime value, segmentation, and behavioral analysis.
  • Collaborate with brand marketing and creative teams to create effective messaging and assets for performance channels; work closely with retention and influencer marketing teams for cohesive execution of key initiatives.
  • Establish KPIs and success metrics; provide regular performance updates; track and adhere to budgets. Share insights from performance channels with teams to inform future creative and business strategies.
  • Develop attribution strategies to assess channel effectiveness.
  • Encourage a culture of testing and learning. Execute daily/weekly growth experiments across acquisition channels, including creative and spend scaling tests.
  • Work with agencies and teams to set monthly/annual forecasts for channel traffic, sales, spending, and customer metrics, with the agility to adjust tactics based on insights and opportunities.
Required Qualifications:
  • Experience in an e-commerce or retail environment or agency is essential.
  • 7+ years of experience managing customer acquisition marketing channels and digital advertising, with a focus on Paid Social and Paid Search.
  • 7+ years in a relevant data analysis, data science, or digital analytics role, collaborating closely with marketing teams.
  • Proficient in analytical tools such as Google Analytics and Excel.
  • Experience utilizing RegEx for data pattern identification.
  • Background in developing, testing, and implementing data enhancements and database structures for growing organizations.
  • Familiarity with data visualization and business intelligence tools.
  • Experience collaborating with creative teams to develop concepts and messaging.
  • Proven track record of managing paid media programs with specific CPA, LTV, and ROAS KPIs.
  • Knowledge of maintaining data documentation and analytics frameworks.
  • Strong project management skills with the ability to set and achieve objectives, meet deadlines, and adapt strategies in a fast-paced environment.
  • A proactive attitude: capable of working independently and effectively with minimal oversight.
  • Excited about the opportunity to thrive in a dynamic, high-energy environment.
Physical Requirements:

The physical requirements outlined here are representative of those that must be met by an employee to successfully perform the essential functions of this role. Reasonable accommodations may be made to enable individuals with disabilities to perform these functions.
  • Ability to sit for extended periods.
  • Use hands for various tasks.
  • Reach with hands and arms.
  • Communicate effectively.
  • Stand for extended periods regularly.
  • Move between locations as needed.
  • Occasionally climb, balance, stoop, kneel, or crouch.
  • Lift and/or move items as required.
  • Regular attendance and punctuality are essential.
The company reserves the right to modify this job description at any time. Employees may be asked to perform additional duties outside of their normal job scope as needed.

EEOC Statement:

The Ladders is an Equal Opportunity Employer committed to complying with all federal, state, and local EEO laws. We prohibit discrimination against employees and applicants based on race, color, religion, national origin, marital status, sex, age, disability, or any other protected characteristic. We provide reasonable accommodations for disabilities in accordance with applicable laws.