Promotions and Engagement Coordinator

2 weeks ago

Camden, New Jersey, United States Adventure Aquarium Full time
About Us:

At Adventure Aquarium, a proud member of the Herschend Family Entertainment family, we are dedicated to crafting unforgettable experiences that resonate with our guests. Our mission revolves around exceeding expectations, fostering emotional connections, and continuously striving for improvement. We prioritize stewardship, guest satisfaction, and the well-being of our team members. Our goal is to cultivate a workplace that attracts exceptional talent, guided by principles of patience, kindness, humility, respect, unselfishness, forgiveness, truthfulness, and trust. Together, we will forge lasting emotional connections.

Your Responsibilities:
  • Support the development and execution of the Membership Marketing Strategy, emphasizing growth, retention, cross-selling/upselling, product enhancement, and upgrade initiatives to draw in new visitors.
  • Oversee the daily operations and internal communications related to the annual promotional strategy, ensuring alignment with the marketing objectives. This includes drafting and disseminating promotion and event summary documents.
  • Investigate new offerings and evaluate their alignment with guest preferences.
  • Analyze and track data associated with various ticket categories and their distribution, including discounted tickets, varying discount levels, membership fees, and discount rates.
  • Recommend modifications to strategies and tactics as necessary to meet financial objectives.
  • Identify, secure, and manage partnerships/promotions to broaden media outreach and frequency, supporting the annual media investment.
  • Implement revenue-generating events for the Aquarium.
  • Serve as the primary contact for corporate sponsors, ensuring fulfillment of contractual obligations and delivering value.
  • Maintain a comprehensive understanding of the departmental budget and resources allocated to marketing initiatives.
  • Conduct competitive analyses bi-annually (including product offerings, pricing, new market entrants, and overall market conditions).
  • Assist in pre-event briefings and post-event evaluations of promotions and special events.
  • Collaborate with the marketing team to brainstorm innovative marketing concepts (e.g., content, programs, etc.).
  • Contribute to the development and programming of special events (e.g., Shark Summer, Mermaids, etc.).
  • Perform additional duties as assigned.
Your Qualifications:
  • Bachelor's degree in Marketing, Communications, or a related field is preferred.
  • Minimum of 3 years of experience in a promotions and/or membership capacity; experience in attractions, museums, sports, music, or related fields is strongly preferred.
  • Understanding of brand strategy, guest satisfaction, product management, and new product development; familiarity with ticket mix and ticket management is preferred.
  • Practical experience in the creation, management, and execution of special events is preferred.
  • Highly driven, results-oriented, and a creative thinker.
  • Able to work independently while also collaborating effectively in a fast-paced environment.
  • Exhibits strong organizational skills with a keen attention to detail.
  • Capable of managing multiple tasks efficiently while maintaining clear and proactive communication.
  • Takes ownership of responsibilities and ensures a seamless workflow.
  • Strong communication abilities, including the capacity to build and sustain positive relationships with internal teams and external stakeholders, handling situations with confidence, tact, and resourcefulness.
  • Ability to realize creative visions with a good aesthetic sense and provide direction and feedback. Experience with graphic design tools (e.g., Canva, Photoshop, etc.) is preferred.
  • Ability to engage effectively with individuals of diverse backgrounds, regardless of age, gender, race, ethnicity, religion, or job type.
  • Willingness to accommodate flexible work hours, including evenings and weekends.
Who You Are:

You are committed to excellence in all your endeavors. You possess a friendly demeanor and communicate effectively with colleagues at all levels. You are enthusiastic about joining a collaborative team that strives to achieve shared organizational goals.

What We Offer:
  • Salary Range: $42,000 - $45,500
  • Comprehensive benefits package through Cigna.
  • 401(k) and Profit-Sharing Plan after 3 months of service.
  • Immediate access to fully funded tuition and tuition assistance programs through our GROW U initiative.
  • Two weeks of vacation, one week of personal time, one week of sick leave, and eight paid holidays; all based on a full calendar year.
  • Complimentary admission and 24 General Admission tickets annually for family and friends.
  • Free tickets to local attractions when available.
  • 30% discount at our Retail and Photo areas, as well as in-house food vendors.
  • Opportunities for training and professional development.
Grow U Opportunities:

Earn a Bachelor's degree in Digital Marketing and Social Media, with Adventure Aquarium covering up to $5,250 in tuition per year. Alternatively, choose from over 200 certificate and degree programs available through our GROW U initiative.

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