SEO Digital Marketing Co-Op
2 weeks ago
The Sherwin-Williams Company is seeking a highly motivated and detail-oriented Digital Marketing Co-Op to join our eBusiness support team. As a Digital Marketing Co-Op, you will play a key role in supporting various content marketing initiatives to improve the Sherwin-Williams brand presence online, drive sales online and in-stores, and optimize our website for search engines.
Key Responsibilities:- Assist in coordinating execution of strategies that include content optimization, link building, website improvements, local SEO improvements, and other initiatives to support the organic growth of the SW brand online.
- Leverage internal and external analytics tools to measure and report on site performance, troubleshoot and identify quality-related issues that might be affecting the overall organic traffic and rankings.
- Provide performance copywriting support to develop keyword-rich short-form article and content snippets.
- Support optimization processes for site content, tools, and applications to ensure availability of accurate and consistent information across customer touchpoints, devices, and platforms in accordance with SEO best practices, data, and insights.
- Learn and support keyword research and strategy development, website performance analysis, gap analysis, competitor analysis, content, and technical audits.
- Work cross-functionally with analytics, marcom/marketing, and data teams to support holistic marketing campaigns and tactics.
- Knowledge of foundational on-page SEO best practices.
- Experience writing marketing copy.
- Ability to understand keyword and page performance reporting.
- Availability to work in a long-term co-op (9-12+ months).
- Strong working knowledge of MS Office tools.
- Experience with Google Analytics.
- Experience using content management systems (CMS), example: Wordpress, Squarespace.
The Sherwin-Williams Company is proud to be an Affirmative Action, Equal Employment Opportunity, Inclusion and Diversity Supportive Employer. We are committed to providing a work environment that is free from discrimination and harassment, and where all employees feel valued, respected, and empowered to contribute their best work.
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