Digital Optimization Analyst
1 week ago
We are seeking a highly skilled Digital Optimization Analyst to join our team at JOANN Stores. As a key member of our digital marketing team, you will play a pivotal role in developing and executing strategies to optimize search campaigns globally, driving traffic and conversion rates for our e-commerce platform.
Key Responsibilities- Search Engine Optimization (SEO): Improve onsite search and browse experience for joann.com and the mobile app by driving relevant results to help customers find what they want.
- Keyword Research: Perform keyword research, site auditing, and recommend on-page optimizations to align with business objectives and SEO strategy.
- Site Navigation and Taxonomy: Influence site navigation and taxonomy through research and understanding of customer journeys to ensure customers can easily find what they want on JOANN.com and the mobile app.
- Search Measurement and Analysis: Develop search measurement goals, dashboards, monitor search metrics and KPIs, and present results.
- Education: Bachelor's Degree in Merchandising, Business, Marketing, or Communication.
- Experience: 4+ years of retail experience in e-commerce, omni-channel, merchandising, or marketing.
- Skills: Proficiency in Google's Suite of products, technical fluency in AI, HTML/CSS, Basic JavaScript, WordPress, and common e-commerce CMS platforms.
- Competitive Salary and Benefits: Medical, dental, and vision benefit plans, company-paid basic, optional, and dependent life insurance, long-term disability, and paid time off.
- Opportunities for Growth and Development: Tuition reimbursement, team member discount, and a commitment to quality and open learning.
JOANN Stores is an Equal Employment Opportunity Employer. This job summary is intended to be brief and does not list all duties for this position. Nothing in this job description should be construed as an express or implied contract of employment. JOANN Stores is an at-will employer, which means that your employment may be terminated by JOANN Stores or yourself with or without notice or cause unless the at-will arrangement is modified by a written agreement signed by both you and an authorized representative of JOANN Stores.
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