Digital Marketing Manager

4 weeks ago

Cleveland, Ohio, United States Destination Cleveland Full time
About Destination Cleveland

Destination Cleveland is a dynamic organization driving economic impact and stimulating community vitality through memorable leisure and business travel experiences. Our team is comprised of passionate Clevelanders who are dedicated to marketing the city as a premier destination.

Job Summary

We are seeking a highly skilled Digital Marketing Manager to join our team. The successful candidate will be responsible for managing, monitoring, and updating our day-to-day marketing technology, including our website, analytics, and marketing automation platforms. This role will also involve monitoring and maintaining website health, utilizing tools such as analytics, webmaster tools, and search console. Additionally, the candidate will facilitate metrics reporting and analysis, utilizing key learnings to inform future decisions for projects.

Key Responsibilities
  • Assist teams with managing website content and content management strategies.
  • Assist with Quality Assurance testing across marketing platforms.
  • Assist with ongoing website optimization and maintenance.
  • Assist with website and event support tickets through our internal helpdesk.
  • Maintain website data to ensure accuracy.
  • Maintain website pixels & tags.
  • Stay informed with the latest industry trends and assist with evaluating emerging marketing technologies.
  • Provide thought leadership and perspective for adoption where appropriate.
  • Be a technical resource within the Digital Marketing department.
Requirements
  • Bachelor's degree and 3-5 years of Marketing experience OR 8+ years equivalent relevant work experience.
  • Experience with website optimization and maintenance.
  • Solid knowledge of Google Analytics (GA4 preferred), Tag Manager, Webmaster Tools, and Search Console.
  • Proven experience with website content management systems, marketing automation platforms, CRM systems, and other marketing tools / platforms.
  • Experience in data analysis, creating reports, and leveraging data to make informed recommendations / decisions.
  • Proven SEO / SEM experience.
  • Experience with tagging and pixeling.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Experience with Adobe Creative Cloud (Photoshop, Illustrator, Dreamweaver)
Technical Skills
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Working knowledge of ad serving tools.
Language Skills
  • Excellent written and verbal communication skills, including the ability to present in front of small and large groups.
  • Effective verbal and written communication skills. Should be able to adapt communication style to suit different audiences.
  • Action orientated. Should be able to follow up on feedback to ensure positive outcomes.
  • Proven cross functional collaboration skills in a hybrid work environment.
Reasoning Ability
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardizations exist.
  • Must be flexible, resourceful and possess a keen ability to find solutions to meet deadlines.
Other Requirements
  • Strong organization skills
  • Attention to detail
  • Ability to help create and enforce policies and best practices
  • Strong team player with ability to work independently
  • Excellent internal and external collaboration skills
  • Ability to work flexible hours, including some evenings, weekends and holidays

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