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Digital Marketing Manager

1 month ago

Cleveland, Ohio, United States Destination Cleveland Full time
Job Summary

Destination Cleveland is seeking a highly skilled Digital Marketing Manager to join our team. As a key member of our digital marketing team, you will be responsible for managing, monitoring, and updating our day-to-day marketing technology, including our website, analytics, and marketing automation platforms.

Key Responsibilities
  • Assist teams with managing website content and content management strategies.
  • Assist with Quality Assurance testing across marketing platforms.
  • Assist with ongoing website optimization and maintenance.
  • Assist with website and event support tickets through our internal helpdesk.
  • Maintain website data to ensure accuracy.
  • Maintain website pixels & tags.
  • Stay informed with the latest industry trends and assist with evaluating emerging marketing technologies.
  • Provide thought leadership and perspective for adoption where appropriate.
  • Be a technical resource within the Digital Marketing department.
Requirements
  • Bachelor's degree and 3-5 years of Marketing experience OR 8+ years equivalent relevant work experience.
  • Experience with website optimization and maintenance.
  • Solid knowledge of Google Analytics (GA4 preferred), Tag Manager, Webmaster Tools, and Search Console.
  • Proven experience with website content management systems, marketing automation platforms, CRM systems, and other marketing tools / platforms.
  • Experience in data analysis, creating reports, and leveraging data to make informed recommendations / decisions.
  • Proven SEO / SEM experience.
  • Experience with tagging and pixeling.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Experience with Adobe Creative Cloud (Photoshop, Illustrator, Dreamweaver)
Technical Skills
  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Working knowledge of ad serving tools.
Language Skills
  • Excellent written and verbal communication skills, including the ability to present in front of small and large groups.
  • Effective verbal and written communication skills. Should be able to adapt communication style to suit different audiences.
  • Action orientated. Should be able to follow up on feedback to ensure positive outcomes.
  • Proven cross functional collaboration skills in a hybrid work environment.
Reasoning Ability
  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardizations exist.
  • Must be flexible, resourceful and possess a keen ability to find solutions to meet deadlines.
Other Requirements
  • Strong organization skills
  • Attention to detail
  • Ability to help create and enforce policies and best practices
  • Strong team player with ability to work independently
  • Excellent internal and external collaboration skills
  • Ability to work flexible hours, including some evenings, weekends and holidays
Work Environment

Office environment; moderate noise. Offsite visits/appointments required.

Finalists will be asked to provide contact information for at least three professional references.

Compensation details: 0 Yearly Salary