Digital Marketing Manager

2 weeks ago

Cleveland, Ohio, United States Destination Cleveland Full time
Job Title: Manager of Web Administration

Destination Cleveland is a dynamic organization driving economic impact and community vitality through memorable leisure and business travel experiences. Our team is comprised of passionate Clevelanders who strive to market the city as a premier destination. We possess an unwavering love for Cleveland and continuously engage with our community to promote its unique offerings.

Key Responsibilities:

  • Manage and maintain the day-to-day marketing technology, including the website, analytics, and marketing automation platforms.
  • Monitor and ensure website health through tools such as analytics, webmaster tools, and search console.
  • Utilize the helpdesk to resolve website-related tickets and facilitate metrics reporting and analysis.
  • Partner with internal stakeholders to ensure accurate and properly tagged content publication, resulting in an enhanced end-user experience.
  • Assist with day-to-day project coordination to address challenges and support the posting of content and approving events as needed.

Essential Duties and Responsibilities:

  • Assist teams with managing website content and content management strategies.
  • Assist with Quality Assurance testing across marketing platforms.
  • Assist with ongoing website optimization and maintenance.
  • Assist with website and event support tickets through the internal helpdesk.
  • Maintain website data to ensure accuracy.
  • Maintain website pixels & tags.
  • Stay informed with the latest industry trends and assist with evaluating emerging marketing technologies.
  • Provide thought leadership and perspective for adoption where appropriate.
  • Be a technical resource within the Digital Marketing department.

Requirements:

  • Bachelor's degree and 3-5 years of Marketing experience OR 8+ years equivalent relevant work experience.
  • Experience with website optimization and maintenance.
  • Solid knowledge of Google Analytics (GA4 preferred), Tag Manager, Webmaster Tools, and Search Console.
  • Proven experience with website content management systems, marketing automation platforms, CRM systems, and other marketing tools / platforms.
  • Experience in data analysis, creating reports, and leveraging data to make informed recommendations / decisions.
  • Proven SEO / SEM experience.
  • Experience with tagging and pixeling.
  • Experience in optimizing landing pages and user funnels.
  • Experience with A/B and multivariate experiments.
  • Experience with Adobe Creative Cloud (Photoshop, Illustrator, Dreamweaver)

Technical Skills:

  • Working knowledge of HTML, CSS, and JavaScript development and constraints.
  • Working knowledge of ad serving tools.

Language Skills:

  • Excellent written and verbal communication skills, including the ability to present in front of small and large groups.
  • Effective verbal and written communication skills. Should be able to adapt communication style to suit different audiences.
  • Action orientated. Should be able to follow up on feedback to ensure positive outcomes.
  • Proven cross-functional collaboration skills in a hybrid work environment.

Reasoning Ability:

  • Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardizations exist.
  • Must be flexible, resourceful, and possess a keen ability to find solutions to meet deadlines.

Other Requirements:

  • Strong organization skills.
  • Attention to detail.
  • Ability to help create and enforce policies and best practices.
  • Strong team player with ability to work independently.
  • Excellent internal and external collaboration skills.
  • Ability to work flexible hours, including some evenings, weekends, and holidays.

Physical Demands:

  • Viewing computer monitors.
  • Frequent talking and/or listening.
  • Regular sitting.
  • Standing for community functions, presentations, trade shows, etc.
  • Traveling to other locations to represent Destination Cleveland and Cleveland as a destination.
  • Ability to lift up to 25 pounds.

Work Environment:

  • Office environment; moderate noise.
  • Offsite visits/appointments required.

Finalists will be asked to provide contact information for at least three professional references.

Compensation details: 0 Yearly Salary

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