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Digital Marketing Co-Op

2 months ago

Cleveland, Ohio, United States The Sherwin-Williams Company Full time
Job Summary

The Digital Marketing Co-Op will work within a robust eBusiness support team to enhance the Sherwin-Williams brand presence online, improve organic search results, and drive sales online and in-stores.

Key Responsibilities
  • Assist in coordinating strategies for content optimization, link building, website improvements, local SEO enhancements, and other initiatives to support the organic growth of the SW brand online.
  • Leverage internal and external analytics tools to measure and report on site performance, identify quality-related issues affecting organic traffic and rankings, and provide performance copywriting support.
  • Support optimization processes for site content, tools, and applications to ensure accurate and consistent information across customer touchpoints, devices, and platforms in accordance with SEO best practices.
  • Learn and support keyword research and strategy development, website performance analysis, gap analysis, competitor analysis, content, and technical audits.
  • Work cross-functionally with analytics, marcom/marketing, and data teams to support holistic marketing campaigns and tactics.
Requirements
  • Actively pursuing a Bachelor's degree in Marketing, Business, Communications, or a related field, graduating between May 2025- December 2026.
  • Availability to work in a long-term co-op (months).
  • Knowledge of foundational on-page SEO best practices, experience writing marketing copy, and ability to understand keyword and page performance reporting.
Preferred Qualifications
  • Copywriting experience.
  • Experience with Google Analytics.
  • Experience using content management systems (CMS), such as Wordpress or Squarespace.

Sherwin-Williams is an Affirmative Action, Equal Employment Opportunity, Inclusion and Diversity Supportive Employer. All qualified candidates will receive consideration for employment and will not be discriminated against based on race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, age, pregnancy, genetic information, creed, marital status, or any other consideration prohibited by law or by contract.