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Skincare Marketing Strategist
2 months ago
Company Background: Guthy-Renker Ventures LLC is a dynamic organization known for its innovative approach in the beauty and skincare industry. With over three decades of expertise in product development, branding, and marketing, we are committed to transforming the way consumers perceive and experience beauty.
Role Summary:
We are in search of a Marketing Manager who possesses a deep passion for beauty and skincare marketing. This role is ideal for a professional with a robust background in managing marketing initiatives and creative strategies for skincare brands.
Candidate Profile:
- An experienced marketing professional within the beauty and skincare sector, well-versed in market dynamics, key ingredients, and competitive positioning.
- Proven track record of launching products in various channels, including eCommerce, database marketing, and retail platforms.
- A collaborative team player with strong interpersonal skills, capable of working effectively with diverse stakeholders.
- Self-driven and results-oriented, thriving in a fast-paced, entrepreneurial environment with a desire for continuous learning.
Key Responsibilities:
- Oversee comprehensive marketing strategies for skincare brands across multiple channels.
- Lead the development of creative marketing concepts and initiatives.
- Coordinate with creative agencies to produce engaging video content for digital platforms.
- Manage social media partnerships to enhance content creation and community engagement.
- Serve as the brand expert, gaining in-depth knowledge of products and advocating for brand messaging and performance.
- Collaborate with marketing channels to enhance brand visibility and performance across various platforms.
- Act as a brand ambassador, developing product positioning through insights into consumer behavior and market trends.
Qualifications:
- A minimum of 4 years of experience in Brand Marketing or Consumer Packaged Goods (CPG) Marketing.
- Experience in the beauty industry, particularly in anti-aging skincare.
- Exceptional project management, time management, and budget oversight skills.
- Strong communication and presentation abilities.
- Proactive and innovative mindset, comfortable with adapting strategies as needed.
Work Environment:
- Office-based role within a multi-story building.
- Ability to remain stationary for extended periods.
- Occasional movement within the office for various tasks.
- Frequent use of office technology and communication with team members.
- Capacity to absorb and apply technical information effectively.
Guthy-Renker Ventures LLC offers a competitive salary and benefits package, fostering a vibrant work atmosphere with numerous employee engagement activities.
We are an Equal Opportunity Employer, committed to creating an inclusive environment for all employees.