Strategic Marketing Leader

2 days ago


El Segundo, California, United States Pasona N A, Inc. Full time

Job Title: Marketing Growth Strategist

Job Summary:

We are seeking a creative and analytical leader to help grow our sake brand. This role will be responsible for optimizing our multi-channel strategy across the entire funnel and finding opportunities to test and scale new channels, with a focus on efficiency.

Key Responsibilities:

  • Establish, own, and execute multi-channel growth strategies aligned with business goals.
  • Design and manage new customer acquisition and retention initiatives across social media, email/SMS, paid search, affiliate marketing, media placements, and more.
  • Set goals, monitor, and benchmark key metrics like CAC, AOV, and ROAS.
  • Allocate and manage marketing budgets and monitor spending efficiency in collaboration with the CEO and finance team.
  • Lead and oversee the company's digital updates, including product launches, new programs, market expansion, and brand partnerships.
  • Recruit, train, and manage internal and external partners (analytics, communications, partnerships, CX, etc.).
  • Collaborate with the PR team and CEO to ensure visibility and alignment across all marketing strategies and campaigns.
  • Share market insights and growth best practices, providing the team with data to make informed strategic decisions.

Requirements:

  • 5+ years of experience at a fast-growing company in a similar role.
  • Ability to handle multiple projects simultaneously.
  • Strong attention to detail, with a balance of quantitative and qualitative skills.
  • Proficient in Excel.
  • Ability to distill complex data into simple, actionable insights.
  • Excellent communication and presentation skills.
  • A passion for creativity and a love for social gatherings and events.

How to Apply: Please send your resume to asasaki@pasona.com



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