Strategic Marketing Leader
3 weeks ago
Job Title: Marketing Growth Strategist
Job Summary:
We are seeking a creative and analytical leader to help grow our sake brand. This role will be responsible for optimizing our multi-channel strategy across the entire funnel and finding opportunities to test and scale new channels, with a focus on efficiency.
Key Responsibilities:
- Establish, own, and execute multi-channel growth strategies aligned with business goals.
- Design and manage new customer acquisition and retention initiatives across social media, email/SMS, paid search, affiliate marketing, media placements, and more.
- Set goals, monitor, and benchmark key metrics like CAC, AOV, and ROAS.
- Allocate and manage marketing budgets and monitor spending efficiency in collaboration with the CEO and finance team.
- Lead and oversee the company's digital updates, including product launches, new programs, market expansion, and brand partnerships.
- Recruit, train, and manage internal and external partners (analytics, communications, partnerships, CX, etc.).
- Collaborate with the PR team and CEO to ensure visibility and alignment across all marketing strategies and campaigns.
- Share market insights and growth best practices, providing the team with data to make informed strategic decisions.
Requirements:
- 5+ years of experience at a fast-growing company in a similar role.
- Ability to handle multiple projects simultaneously.
- Strong attention to detail, with a balance of quantitative and qualitative skills.
- Proficient in Excel.
- Ability to distill complex data into simple, actionable insights.
- Excellent communication and presentation skills.
- A passion for creativity and a love for social gatherings and events.
How to Apply: Please send your resume to asasaki@pasona.com
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