Web Content Strategist

2 weeks ago


Austin, Texas, United States University of Texas at Austin Full time
Position Overview

The University of Texas at Austin is seeking a Web Content Strategist to collaborate with web developers in the enhancement of our digital platforms. This role focuses on creating innovative solutions for disseminating web content that prioritizes user engagement and improves the presentation of our institutional materials.

Key Responsibilities
  • Partner with developers to enhance the backend functionality of our Content Management System (CMS).
  • Identify and execute strategies aimed at boosting web traffic and improving search engine optimization (SEO) outcomes.
  • Conduct keyword research and provide valuable insights to content creators.
  • Assess existing web properties to pinpoint optimization opportunities for content delivery.
  • Craft compelling metadata to enhance search visibility.
  • Update and refresh web pages to ensure the accuracy and relevance of content.
  • Adhere to the content calendar, ensuring timely completion of assigned tasks.
  • Uphold and promote the brand standards of the University.
  • Regularly analyze Google Analytics and other performance metrics, producing internal reports to inform communication strategies.
  • Proactively suggest improvements based on data analysis.
  • Collaborate with technology and communications teams to maintain and evaluate the content calendar.
  • Engage in initiatives that foster a culture of learning, collaboration, and shared responsibility, enhancing professional relationships and organizational effectiveness.

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