Consumer Audience Strategy Associate
2 weeks ago
Exciting Role as a Consumer Audience Strategy Associate
We are seeking a dedicated individual to fill the position of Consumer Audience Strategy Associate at CRG, a prominent player in the food manufacturing sector. This role focuses on enhancing marketing strategies to deliver customized consumer interactions across diverse media platforms. Ideal candidates will possess strong analytical skills and a passion for teamwork.
Location: Knoxville, TN (100% Onsite)
Compensation: $117, with performance-based bonuses
Benefits:
- Comprehensive Medical, Dental, and Vision insurance
- Health Reimbursement Arrangement (HRA) and Flexible Spending Account (FSA)
- Employee Assistance Program
- Wellness initiatives addressing Physical, Emotional, Financial, Community, and General Well-Being
- Life Insurance Coverage (2x base annual earnings), Accidental Death & Dismemberment Insurance, Dependent Life Insurance, Travel Accident Insurance
- Disability coverage
- Pension and 401K plans
- Generous Paid Time Off (PTO) and Holidays
- Comprehensive Relocation Package
Key Responsibilities:
- Engage consumers through targeted communications
- Collaborate with cross-functional teams to develop communication strategies
- Implement initiatives for audience expansion and engagement
- Oversee marketing campaigns across various channels
- Leverage data insights to optimize targeting approaches
- Work alongside product and technology teams to improve user experience
- Analyze data to ensure alignment with strategic objectives
- Collaborate with internal and external partners for personalized marketing programs
- Prepare presentations to highlight achievements
Qualifications:
- Bachelor's degree required
- Master's degree or higher preferred
- 4-8 years of experience in media measurement and analytics
- Proficient in data manipulation and analytical techniques
- Experience with customer data platforms
- Ability to influence and motivate teams and stakeholders
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