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Consumer Audience Strategy Associate

2 months ago

Knoxville, Tennessee, United States CRG Full time

Opportunity for a Consumer Audience Strategy Associate

CRG, a leading entity in the food production sector, is seeking a Consumer Audience Strategy Associate. This position is integral to advancing marketing strategies aimed at delivering customized consumer interactions across diverse media platforms. Candidates with a strong background in data analysis and a passion for teamwork will find this role to be a great fit.

Location: Knoxville, TN (100% Onsite)

Compensation: $117, with performance-based bonuses

Benefits:

  • Comprehensive Medical, Dental, and Vision insurance
  • Health Reimbursement Arrangement (HRA) and Flexible Spending Account (FSA)
  • Employee Assistance Program
  • Wellness initiatives focusing on Physical, Emotional, Financial, Community, and General Well-Being
  • Life Insurance (2x base annual earnings), Accidental Death & Dismemberment Insurance, Dependent Life Insurance, Travel Accident Insurance
  • Disability coverage
  • Pension and 401K plans
  • Generous Paid Time Off (PTO) and Holidays
  • Comprehensive Relocation Package

Key Responsibilities:

  • Engage consumers through strategic messaging
  • Collaborate with cross-functional teams to develop communication strategies
  • Implement initiatives for audience expansion and interaction
  • Oversee marketing campaigns across various channels
  • Leverage data insights to enhance targeting approaches
  • Work alongside product and technology teams to improve user experience
  • Analyze data to ensure alignment with strategic objectives
  • Partner with internal and external teams for personalized marketing programs
  • Prepare presentations to highlight achievements

Required Qualifications:

  • Bachelor's degree (BA or BS) required
  • Master's degree (MBA or equivalent) preferred
  • 4-8 years of experience in media measurement and analytics
  • Proficient in data manipulation and analytical skills
  • Experience with customer data platforms
  • Ability to motivate and influence teams and stakeholders