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Consumer Audience Engagement Specialist

2 months ago

Knoxville, Tennessee, United States CRG Full time

Exciting Role as a Consumer Audience Engagement Specialist

CRG, a prominent player in the food manufacturing sector, is seeking a Consumer Audience Engagement Specialist. This position focuses on enhancing marketing strategies to deliver customized consumer interactions across diverse media platforms. Ideal candidates will possess strong analytical skills and a collaborative spirit.

Location: Knoxville, TN (100% Onsite)

Compensation: $117, with performance-based bonuses

Benefits:

  • Comprehensive Medical, Dental, and Vision coverage
  • Health Reimbursement Account (HRA) and Flexible Spending Account (FSA)
  • Employee Assistance Program
  • Wellness initiatives addressing Physical, Emotional, Financial, Community, and General Well-Being
  • Life Insurance (2x base annual salary), Accidental Death & Dismemberment Insurance, Dependent Life Insurance, Travel Accident Insurance
  • Disability coverage
  • Pension and 401K retirement plans
  • Generous Paid Time Off and Holidays
  • Extensive Relocation Assistance

Key Responsibilities:

  • Engage consumers through tailored messaging strategies
  • Collaborate with cross-functional teams to develop communication plans
  • Implement audience growth and engagement strategies
  • Oversee marketing initiatives across various channels
  • Leverage data insights to enhance targeting approaches
  • Work alongside product and technology teams to improve user experiences
  • Analyze data to ensure alignment with strategic objectives
  • Partner with internal and external teams for personalized marketing programs
  • Prepare presentations to highlight achievements

Required Qualifications:

  • Bachelor's degree required
  • Master's degree preferred
  • 4-8 years of experience in media measurement and analytics
  • Proficient in data manipulation and analytical techniques
  • Experience with customer data platforms
  • Ability to influence and motivate teams and stakeholders