CRM Marketing Manager

4 weeks ago

Baltimore, Maryland, United States IRA Financial Full time
Job Description

The CRM Marketing Manager is responsible for the management, configuration, and maintenance of our Salesforce platform and the marketing campaigns that originate there. This position ensures the optimal performance of Salesforce, provides support to end-users, and collaborates with stakeholders to implement, measure, and refine solutions that drive results across various audience segments, through automated communications.

Key Responsibilities
  • Manage and maintain Salesforce environment, including user accounts, security settings, system performance, and system configurations.
  • Create and refine automated lifecycle journeys and on-off campaigns across email, direct mail, SMS, and other CRM channels to increase conversion, retention, and customer lifetime value (LTV).
  • Design database marketing strategies based on behavior, segmentation, and lifecycle stages.
  • Analyze campaign performance, identifying opportunities for A/B testing and ongoing optimization.
  • Build cross-functional relationships internally, working closely with Sales, Customer Service, and other internal teams.
  • Customize Salesforce objects, fields, record types, page layouts, and workflows to align with business requirements.
  • Provide day-to-day support to Salesforce users, including troubleshooting issues and answering queries.
  • Oversee data import, export, and data quality management within Salesforce to ensure accuracy and consistency of customer relationship management (CRM) data.
  • Create and manage reports and dashboards to support decision making and monitor key performance indicators.
  • Collaborate with stakeholders to gather requirements and translate them into Salesforce solutions.
  • Lead the planning and execution of Salesforce-related projects, including system upgrades, integrations, and process improvements.
Requirements
  • Must be fully authorized to work in the US for any employer.
  • Bachelor's degree in computer science, information systems, business administration, marketing, or a related field preferred; or equivalent work experience.
  • 5+ years of hands-on lifecycle marketing experience.
  • Experience building multi-channel, automated journeys in Salesforce Marketing Cloud.
  • Proven experience as a Salesforce Administrator, Salesforce CRM Manager, or in a similar role, with a deep understanding of Salesforce features and functionality.
  • Excellent analytical and problem-solving skills with the ability to troubleshoot and resolve issues effectively.
  • Strong communication skills, with the ability to convey technical information to non-technical users.
  • Ability to manage multiple tasks and projects simultaneously in a fast-paced environment.
  • Experience in financial services marketing is highly preferred.

  • Digital Marketing Strategist

    4 weeks ago

    Baltimore, Maryland, United States Response Labs - A Digital CRM Marketing Agency Full time

    Job Title: Digital Strategist, CRMAt Response Labs, we're seeking a talented Digital Strategist to join our team. As a key member of our Strategy and Data department, you'll play a crucial role in driving our digital CRM and loyalty marketing initiatives forward.Key Responsibilities:Develop and implement strategic plans for digital CRM and loyalty marketing...

  • Digital Marketing Cloud Solutions Architect

    4 weeks ago

    Baltimore, Maryland, United States Response Labs - A Digital CRM Marketing Agency Full time

    Job Title: Digital Marketing Cloud Solutions ArchitectWe are seeking a highly skilled Digital Marketing Cloud Solutions Architect to join our team at Response Labs. As a key member of our digital marketing team, you will play a crucial role in designing, implementing, and deploying enterprise-level omnichannel CRM and loyalty marketing initiatives using...

  • CRM Systems Specialist, Enrollment Management

    4 weeks ago

    Baltimore, Maryland, United States Howard Community College Full time

    Job SummaryHoward Community College is seeking a highly skilled CRM Systems Specialist to join our Enrollment Management team. As a key member of our team, you will be responsible for managing the administration, maintenance, and support of our admissions CRM platform. This is an exciting opportunity to work collaboratively with our Enrollment Management...

  • Senior Clinical Specialist, CRM

    4 weeks ago

    Baltimore, Maryland, United States Abbott Full time

    Job Title: Senior Clinical Specialist, CRMAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve...

  • Market Development Manager

    3 weeks ago

    Baltimore, Maryland, United States IDEX Full time

    About the Role:We are seeking a highly skilled Market Development Manager to join our team at IDEX. As a strategic member of our commercial team, you will be responsible for driving growth in Data Center Liquid Cooling & Medical Gas market segments.Your primary focus will be on forging partnerships with OEMs, identifying growth opportunities, building...

  • CRM Systems Analyst, Enrollment Services

    3 weeks ago

    Baltimore, Maryland, United States Howard Community College Full time

    Job Summary:Howard Community College is seeking a highly skilled CRM Systems Analyst to join our Enrollment Services team. As a key member of our team, you will be responsible for managing the administration, maintenance, and support of our admissions CRM platform.Key Responsibilities:Manage the admissions CRM platform, ensuring data accuracy and...

  • Salesforce Marketing Cloud Solutions Architect

    4 weeks ago

    Baltimore, Maryland, United States Response Labs Full time

    Job OpportunityResponse Labs, a dynamic digital marketing team, is seeking a Salesforce Marketing Cloud Solutions Architect to leverage SFMC and related technologies to enhance customer experiences and achieve business goals.Responsibilities include the architectural design, implementation, and deployment of enterprise-level omnichannel CRM and loyalty...

  • Product Marketing Associate

    4 weeks ago

    Baltimore, Maryland, United States Johns Hopkins University Full time

    Job DescriptionWe are seeking a seasoned marketing professional to join our team as a Product Marketing Associate. This role will be responsible for implementing Business-to-Consumer (B2C) marketing strategy for a portfolio of open non-degree programs and Business-to-Business (B2B) strategies for Executive Education.The Product Marketing Associate will...

  • Digital Marketing Strategist

    4 weeks ago

    Baltimore, Maryland, United States Response Labs Full time

    Job OpportunityResponse Labs is seeking a skilled Digital Marketing Strategist to join our team. As a key member of our Strategy and Data department, you will be responsible for developing and implementing digital CRM and loyalty marketing initiatives for our clients.Key Responsibilities:Develop and execute digital marketing strategies to drive customer...

  • Market Development Manager

    3 weeks ago

    Baltimore, Maryland, United States IDEX Full time

    About the RoleWe are seeking a highly skilled Market Development Manager to join our team at IDEX. As a strategic member of our commercial team, you will be responsible for driving growth in Data Center Liquid Cooling & Medical Gas market segments.Your primary focus will be on forging partnerships with OEMs, identifying growth opportunities, building...

  • Marketing Manager

    4 weeks ago

    Baltimore, Maryland, United States B. Green & Company, Inc. Full time

    Job Title: Marketing ManagerAt B. Green & Company, Inc., we are seeking a highly skilled Marketing Manager to join our team. As a Marketing Manager, you will be responsible for developing and implementing marketing strategies to drive business growth and increase brand awareness.Key Responsibilities:Develop and execute marketing plans to achieve business...

  • Marketing Specialist

    3 weeks ago

    Baltimore, Maryland, United States Radio One Full time

    We are seeking a highly motivated and creative Marketing Specialist to join our team at Radio One, an urban media empire spanning multiple platforms. The ideal candidate will have a strong background in sales and account management, with a proven track record of working with major accounts.As a Marketing Specialist, you will be responsible for creating...

  • Marketing Manager

    3 weeks ago

    Baltimore, Maryland, United States Johns Hopkins University Full time

    Job Title: Marketing ManagerJob Summary:We are seeking a seasoned marketing professional to join our team as a Marketing Manager at Johns Hopkins University. The successful candidate will be responsible for developing and executing marketing strategies to promote our programs and services.Key Responsibilities:Develop and implement integrated marketing plans...

  • Marketing Coordinator

    3 weeks ago

    Baltimore, Maryland, United States Ayers Saint Gross Inc Full time

    Job Title: Marketing CoordinatorAbout Ayers Saint Gross Inc:Ayers Saint Gross Inc is a renowned design firm with expertise in architecture, planning, landscape architecture, graphic design, interior architecture, and space analytics. Our mission is to engage people and places to create designs that enrich our world.Job Summary:We are seeking a motivated...

  • Email Marketing Specialist

    4 weeks ago

    Baltimore, Maryland, United States Alertus Technologies Full time

    Job Title: Email Marketing SpecialistAt Alertus Technologies, we're committed to developing advanced technologies that help save lives. As a key member of our Marketing team, you'll play a vital role in creating engaging email campaigns that drive customer growth and retention.Key Responsibilities:Manage the entire email campaign lifecycle, from conception...

  • Senior Clinical Specialist, CRM

    3 weeks ago

    Baltimore, Maryland, United States Abbott Laboratories company Full time

    About the RoleAbbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160...

  • Digital Marketing Manager

    3 weeks ago

    Baltimore, Maryland, United States Johns Hopkins University Full time

    Marketing Manager Job DescriptionThe Johns Hopkins University is seeking a seasoned marketing professional to fill the position of Marketing Manager. The successful candidate will be responsible for leading program marketing and promotion efforts at the Johns Hopkins Carey Business School.Key Responsibilities:Develop an integrated marketing plan in close...

  • Senior Marketing Manager

    4 weeks ago

    Baltimore, Maryland, United States Fortrea Full time

    Senior Marketing ManagerFortrea is seeking a highly skilled Senior Marketing Manager to join our team. As a key member of our marketing department, you will be responsible for coordinating and executing tradeshows and online events, ensuring seamless operations, effective marketing, and accurate lead management.Key Responsibilities:Coordinate tradeshow...

  • Product Marketing Manager

    4 weeks ago

    Baltimore, Maryland, United States DAP Full time

    Product Marketing ManagerWe are seeking a highly skilled Product Marketing Manager to join our team at DAP. As a key member of our marketing team, you will be responsible for developing and executing marketing strategies to drive product growth and revenue.Key Responsibilities:Conduct market research and analysis to identify trends and opportunities for...

  • Senior Relationship Sales Manager

    4 weeks ago

    Baltimore, Maryland, United States Constellation Energy Full time

    Senior Relationship Sales ManagerWe are seeking a seasoned sales professional to drive business growth and expand our relationships with gas channel partners and customers at Constellation Energy, the nation's largest producer of clean, carbon-free energy.Key Responsibilities:Develop and execute sales strategies to deepen and grow relationships with assigned...