Digital Marketing Manager

3 weeks ago

Baltimore, Maryland, United States Johns Hopkins University Full time

Marketing Manager Job Description

The Johns Hopkins University is seeking a seasoned marketing professional to fill the position of Marketing Manager. The successful candidate will be responsible for leading program marketing and promotion efforts at the Johns Hopkins Carey Business School.

Key Responsibilities:

  • Develop an integrated marketing plan in close coordination with other marketing and communications staff.
  • Work with the media agency of record and other vendors to implement best-in-class acquisition and retention strategies.
  • Lead all acquisition and retention marketing efforts across various advertising mediums.
  • Develop and execute marketing strategies and plans for the full-time MBA and specific degree programs.
  • Lead engagement and relationship management strategies using direct marketing tools.
  • Monitor and report on the competitive landscape and provide marketing insights.
  • Work with the external agency to create personas and determine the strongest messaging and creative to reach the target market.
  • Utilize and optimize SEO/SEM, email campaigns, user experience, digital advertising, and promotions to build brand and program awareness.
  • Work in partnership with the social media team to deliver strong social media marketing support.
  • Measure and analyze campaign data using KPIs and make adjustments to drive ROI.

Requirements:

  • Bachelor's Degree in a related field.
  • Eight to ten years of marketing experience, with five plus years of digital marketing experience.

Department: Marketing & Communications

Equal Opportunity Employer: Johns Hopkins University is an equal opportunity employer and does not discriminate on the basis of race, color, gender, religion, age, sexual orientation, national or ethnic origin, disability, marital status, veteran status, or any other occupationally irrelevant criteria.

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