Head of Brand Development

6 days ago


Chicago, Illinois, United States Source One Hospitality Full time
Job Overview

Source One Hospitality is a multi-unit, multi-brand restaurant and hospitality group based in Chicago, IL, seeking a Head of Brand Development to lead our marketing efforts.

About the Position:

  • Drive brand positioning, architecture, and communication programs across all channels, including digital, in-store, influencer/social media, and more.
  • Develop and maintain a long-range brand plan to increase brand relevance, drive profitable sales, and create interest/excitement for the brand.
  • Lead analysis of marketing programs and adjust strategy/tactics to increase effectiveness.
  • Monitor and analyze performance of marketing initiatives for continual optimization.
  • Maintain strategic direction and execution cadence for key national agencies.

Responsibilities:

  • Direct day-to-day marketing functions, including marketing collateral development, email campaign management, and website management.
  • Manage full-scale social media campaigns across all platforms, including TikTok, Instagram, Facebook, and Twitter.
  • Review reporting to gauge effectiveness of social media strategy.
  • Manage marketing budget for corporate and all properties, presenting marketing initiatives and costs at profit/loss meetings.
  • Create brand-building programs, including monthly/quarterly/annual promotions, sponsorship/media events, offsite chef tasting events, and more.

Qualifications:

  • Bachelor's degree in Marketing or Communications.
  • 5+ years of experience in marketing leadership roles.
  • Proven track record of executing successful marketing campaigns from concept to completion.
  • Excellent copywriting skills, with ability to write engaging content for various channels.
  • Strong project management and leadership skills, with ability to manage multiple projects simultaneously.

Benefits:

$165,000 - $195,000 per year, plus annual bonus potential and tremendous growth opportunities.



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