Senior Brand Development Manager

7 days ago

Chicago, Illinois, United States Kraft Heinz Company Full time
About the Role

As a Senior Brand Development Manager at Kraft Heinz, you will play a critical role in driving business growth by developing and executing breakthrough communications and establishing brand equity across North America.

Key Responsibilities
  • Creative Strategy & Planning: Manage end-to-end creative strategy, translating business objectives into insight-driven creative concepts that resonate with audiences. Demonstrate expertise in the consumer journey and application of the full marketing mix, with strong comprehension of emerging platforms. Identify optimal creative territories and key ideas for development, ensuring Canadian localized relevance while exploring cross-border opportunities for synergy and scalability.
  • Campaign & Activation Execution: Responsible for delivering creative work and activations on-time and on-budget. Take ownership of the creative brief, facilitate agency discussions, and manage the feedback process. Coordinate creative approvals among key stakeholders while maintaining responsibility for budget management, timelines, and marketing calendars. Approve the research framework to support creative development.
  • Performance Tracking & Optimization: Design clear upfront campaign and activation objectives and KPIs that align with business objectives. Monitor and analyze campaign performance metrics, offering actionable insights, and executing recommendations for ongoing improvement.
  • Brand Equity: Support the establishment and maintenance of brand foundations to cultivate emotional connections and ensure brand consistency.
  • Stakeholder Engagement: Lead internal and external partners in taking creative ideas from concept to reality, working closely with category marketing, consumer insights, omni shopper marketing, sales, finance, and agency partners. Drive hands-on leadership of social media team, engaging the brand in culture. Steer full cross-agency team (creative, social, media, PR) to bring ideas to life and extend campaign across relevant channels. Manage discussions during presentations with business unit and marketing senior leadership.
Requirements
  • A consumer-led marketer with an ability to leverage insights and trends to inform marketing strategies. Must have a strong passion for understanding consumer behavior and empathy to create impactful consumer connections.
  • Proven track record of drive for results and leadership.
  • Creative innovator with the courage to stand up for ideas and passionate about the power of brand and consumer experience to impact the strategic direction of business.
  • Strong communication, influence and relationship building skills in a cross-functional and agency team environment.
  • Bias for action and operates with agility in a fast-paced environment. Can manage multiple workstreams effectively and in an organized manner.
  • Strong strategic and problem-solving skills with the ability to leverage multiple sources of data to bring forth recommendations and execute.
  • Minimum of 3+ years of proven experience in marketing for a CPG company or experience supporting on the agency side (advertising, consulting, media), social media specific experience a plus.
  • Bachelor's degree required.
Compensation and Benefits

The estimated annual salary for this position is $90,000 - $110,000, depending on experience. Additionally, Kraft Heinz offers a comprehensive benefits package, including health insurance, retirement savings plan, and paid time off.

Kraft Heinz is an Equal Opportunity Employer that prohibits discrimination or harassment of any type. All qualified applicants are considered for employment without regard to race, color, national origin, age, sex, sexual orientation, gender, gender identity or expression, disability status, protected veteran status, or any other characteristic protected by law.

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