Marketing Director
3 weeks ago
The Institute of Food Technologists seeks a Marketing Director to lead our brand development efforts. This role will be responsible for creating and executing integrated marketing strategies to increase revenue, enhance our brand, and align with our strategic objectives.
Key Responsibilities- Supports the achievement of IFT's business goals through the ideation, planning, development, execution, and ongoing assessment of marketing program metrics and strategy
- Conducts audience assessment, channel assessment, and selection utilizing data to influence strategic plan execution
- Has a strong focus on demand and lead generation
- Engages with and manages expectations of various stakeholders, including senior leadership and external partners
- Has a deep understanding of how to generate and use marketing data to identify insights, drive revenue and increase engagement of key audiences
We are looking for a highly experienced marketer with a strong background in brand development, preferably at an association or in an education-focused environment. You should have 5+ years of experience owning and managing the marketing for several product lines at one time, as well as 5+ years of demonstrated ability to write clearly and concisely with exceptionally strong communication skills.
What We OfferThis is a full-time position based in Chicago, IL (or remote) with occasional domestic travel expected. The salary range is $120,000-$160,000 per year, depending on experience.
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2 days ago
Chicago, Illinois, United States Institute of Food Technologists Full timeJob SummaryWe are seeking a highly skilled Strategic Marketing Director to lead our marketing efforts. As a key member of our team, you will be responsible for developing and executing integrated marketing communications strategies that drive revenue, enhance our brand, and align with our strategic objectives.About the RoleThe Senior Manager, Marketing is...
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